DATE: February 1, 2024

Primrose Retirement Purchases Property in Pleasant Prairie, WI - front exterior photo of the community

ABERDEEN, SD – Effective February 1st, Primrose Retirement Communities will take over as owner/operator of a 100-unit senior living community in Pleasant Prairie, WI. Prior to this transition, the community was known as The Addison of Pleasant Prairie and was operated by Senior Lifestyle Corporation.

“With communities in Appleton, Mt. Pleasant/Racine, and Wausau, Primrose already has experience serving residents in the state of Wisconsin. We believe our company culture and Core Values are a good fit for the Pleasant Prairie market, and we look forward to this opportunity,” said BJ Schaefbauer, Primrose President.

Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent living, assisted living, and memory care communities across the country which specialize in personalized services and resident-focused care. The mission of Primrose Retirement Communities is to create happy and healthy living environments for seniors. Since the opening of the first community in Aberdeen in 1991, Primrose now has 34 locations in 17 states.

Jessi Weldon
Executive Vice President Sales & Marketing
605-226-3300 ext. 3981