Settle Into Carefree Retirement Living

Experience Senior Living in Lubbock

Moving into a retirement community is an important life decision. You probably have plenty of questions. At Primrose, we want you to feel confident and empowered to choose the best retirement community that fits your needs, lifestyle and budget.

Taylor Flowers
Executive Director

We invite you to discover what life is like at Primrose, and how we tailor our services to benefit each resident we have the pleasure of welcoming into our community.

I would love for you to experience the Primrose difference. See for yourself why we say, “This Is Living!”

There are so many ways to explore our senior living community in Lubbock, TX. Hover over each icon to take a virtual tour, view spacious floor plans and photos, and to see what activities we have planned for this week! 


It’s no secret that when you move to Primrose, you’ll find yourself quite busy. There’s catching up with old friends that are already here and getting to know new ones—plus a Wii Bowling league, a book club, live entertainment, card games, and many more activities to fill your day.

Grow Your Circle of Friends

Being social is a big part of our senior living community in Lubbock, TX. From fun, weekly activities that allow you to learn new skills and discover new favorite hobbies to convenient amenities, Primrose provides a hubspot for entertainment. And the best part? You get to choose how you want to spend your day!

It’s entirely up to you how busy you want to be, too. You can meet friends for a cup of coffee at our onsite cafe, grab lunch at our bistro, attend chapel on Sundays or stay fit with one of our wellness programs.

Get to Know Our Staff

Nursing Team: We are certain you’ll appreciate our on-site, 24/7 nursing staff. They provide regular wellness checks and can assist with most of the activities of daily living that you request.

Housekeeping Team: Our housekeeping team takes great pride in regularly keeping your apartment home tidy. Laundry services are provided and there are hookups available, too.

Maintenance Team: Primrose provides the ideal maintenance-free lifestyle, as we take care of everything from the heavy lifting of snow removal to the seemingly simple task of replacing light bulbs. You’ll love our maintenance team and quickly discover how friendly and helpful they are.

Culinary Team: Our skilled kitchen staff provide three mouth-watering, home-made meals every day, but you already knew that! We invite you to test their culinary skills during your tour.

Living in Lubbock, Texas

Primrose is so pleased to become a part of the exciting city of Lubbock. The birthplace of Buddy Holly, not to mention the central hubspot of the South Plains area with its many parks, restaurants, golf courses, and nightlife attractions, Lubbock offers many things to do for locals, visitors and new residents!

Though there are always fun events and activities to take part in at our senior living community, we do offer convenient transportation to the downtown area. This means you can meet up with friends to tour a local science museum or have your family plan a trip to a nearby theme park like Joyland or stop by Prairie Dog Town for some local wildlife.

Convenience, comfort, safety and security—it’s why our residents thrive at Primrose in Lubbock, TX.


Scheduled transportation
Daily social events
Wellness center
Bistro coffee shop
Pet friendly

All utilities except telephone
Beauty salon
Onsite nursing staff 24/7
Respite services

Social and wellness programs
Daily snack
TV lounge/fireplace lounge
Common area Wi-Fi

Movie theater
Onsite therapy
Emergency response system


Assisted Living »

Experience more privacy and freedom to choose how to spend your day at Primrose. Our Assisted living facility is designed to support residents as their needs change with 24/7 nursing care.

Townhome Villas »

Our townhomes include two bedrooms and two baths, an attached garage and modern amenities. Enjoy the benefits of living near a community of your peers, with the privacy and perks of your own home.

Memory Care »

Silver Lace Memory Care by Primrose is designed for seniors who are living with Alzheimer’s or other types of dementia. We offer a positive, nurturing environment where residents experience a sense of well-being.

Meet Our Staff

  • Robert Brown
    Robert Brown
    Sales Director
  • Cari Hughes, RN
    Cari Hughes, RN
    Director of Nursing
  • Eric Cowan
    Eric Cowan
    Executive Chef
  • Elizabeth Escobar
    Elizabeth Escobar
    Life Enrichment Coordinator

TULIP Facility ID: 707935