Settle Into Carefree Retirement Living

Experience Senior Living in Lubbock

Moving into a retirement community is an important life decision. You probably have plenty of questions. At Primrose, we want you to feel confident and empowered to choose the best retirement community that fits your needs, lifestyle and budget.

We invite you to discover what life is like at Primrose, and how we tailor our services to benefit each resident we have the pleasure of welcoming into our community.

There are so many ways to explore our senior living community in Lubbock, TX. Hover over each icon to take a virtual tour, view spacious floor plans and photos, and to see what activities we have planned for this week! 


It’s no secret that when you move to Primrose, you’ll find yourself quite busy. There’s catching up with old friends that are already here and getting to know new ones—plus a Wii Bowling league, a book club, live entertainment, card games, and many more activities to fill your day.

Grow Your Circle of Friends

Being social is a big part of our senior living community in Lubbock, TX. From fun, weekly activities that allow you to learn new skills and discover new favorite hobbies to convenient amenities, Primrose provides a hubspot for entertainment. And the best part? You get to choose how you want to spend your day!

It’s entirely up to you how busy you want to be, too. You can meet friends for a cup of coffee at our onsite cafe, grab lunch at our bistro, attend chapel on Sundays or stay fit with one of our wellness programs.

Get to Know Our Staff

Nursing Team: We are certain you’ll appreciate our on-site, 24/7 nursing staff. They provide regular wellness checks and can assist with most of the activities of daily living that you request.

Housekeeping Team: Our housekeeping team takes great pride in regularly keeping your apartment home tidy. Laundry services are provided and there are hookups available, too.

Maintenance Team: Primrose provides the ideal maintenance-free lifestyle, as we take care of everything from the heavy lifting of snow removal to the seemingly simple task of replacing light bulbs. You’ll love our maintenance team and quickly discover how friendly and helpful they are.

Culinary Team: Our skilled kitchen staff provide three mouth-watering, home-made meals every day, but you already knew that! We invite you to test their culinary skills during your tour.

Living in Lubbock, Texas

Primrose is so pleased to become a part of the exciting city of Lubbock. The birthplace of Buddy Holly, not to mention the central hubspot of the South Plains area with its many parks, restaurants, golf courses, and nightlife attractions, Lubbock offers many things to do for locals, visitors and new residents!

Though there are always fun events and activities to take part in at our senior living community, we do offer convenient transportation to the downtown area. This means you can meet up with friends to tour a local science museum or have your family plan a trip to a nearby theme park like Joyland or stop by Prairie Dog Town for some local wildlife.

Convenience, comfort, safety and security—it’s why our residents thrive at Primrose in Lubbock, TX.


Scheduled transportation
Daily social events
Wellness center
Bistro coffee shop
Pet friendly

All utilities except telephone
Beauty salon
Onsite nursing staff 24/7
Respite services

Social and wellness programs
Daily snack
TV lounge/fireplace lounge
Common area Wi-Fi

Movie theater
Onsite therapy
Emergency response system


Assisted Living »

Experience more privacy and freedom to choose how to spend your day at Primrose. Our Assisted living facility is designed to support residents as their needs change with 24/7 nursing care.

Townhome Villas »

Our townhomes include two bedrooms and two baths, an attached garage and modern amenities. Enjoy the benefits of living near a community of your peers, with the privacy and perks of your own home.

Memory Care »

Memory Care at Primrose is designed for seniors who are living with Alzheimer’s or other types of dementia. We offer a positive, nurturing environment where residents experience a sense of well-being.

Meet Our Staff

  • Joseph Pullen
    Joseph Pullen
    Executive Director
  • Robert Brown
    Robert Brown
    Sales Director
  • Cari Hughes, RN
    Cari Hughes, RN
    Director of Nursing
  • Eric Cowan
    Eric Cowan
    Executive Chef
  • Elizabeth Escobar
    Elizabeth Escobar
    Life Enrichment Coordinator

Testimonials from our other communities

Primrose to me is having a home with love, the help that you need, medical transportation, and food. Many Activities for you to take part in and enjoy. Come Join us! This Is Living!

— Mildred M.
Lima Primrose

The staff at Primrose are wonderful. Everyone that works here are very helpful and friendly. There are plenty of opportunities to keep busy with activities, such as exercise, bingo and many social events.

— Charles R.
Lima Primrose

Today is 2 years that I slept here at Primrose for the first time.

I love it more each year!!

Thank you for providing such a wonderful safe place for me to live my senior years.

— Ella B.
Cheyenne Primrose

Primrose is an ideal senior residence and one our family highly recommends. There is such a warm community spirit and my dad enjoys living at Primrose very much. From the first week, he has been welcomed easily into the rhythm and made the transition nicely to his new home. There is always something going on at Primrose, and my dad never lacks for companionship or things to do. He loves visiting with other residents, participating in weekly church services and daily events or borrowing books from the Primrose library. The nightly movies in the theatre are the highlight of his day.

The staff at Primrose is very attentive and does a great job keeping our family informed of my dad’s health and well-being. They also take the time to visit with him daily, offer a joke and really listen to his needs. There is a wonderful variety of dining choices, with the food plentiful and healthy. The whole facility is spotless, well taken care of and reminds me of a resort! It’s a lovely, safe and comfortable place to live.

— Julie B.
Wausau Primrose

Thanks for all you do for my Mom and all the other residents at Primrose. Each of you go way above and beyond. The hugs, the morning coffee you deliver, the arduous routine of helping her pick her clothes for the day, the respect that you show for her decisions and wishes, the way you make her feel loved and appreciated…I could go on and on. Suffice it to say that each special effort you make is noticed and appreciated. I speak for all of our family when I say thank you to each one of you who serve at Primrose.

— John H.
Wausau Primrose

I’ve been very happy since the day I moved in. We have good food, great friends, wonderful activities and there is always someone to help you. Having my cat has been an extra blessing.

— Pat S.
Marion Primrose

Good food, good entertainment. We have worship time, good activities, and we enjoy keeping busy. We also enjoy each other’s company!

— Doris S.
Council Bluffs Primrose

They have gone out of their way to make me feel comfortable. It takes a special person to do that and that is what you have here at Primrose.

— Walter K.
Shawnee Primrose

When I first began living at Primrose, I thought that I would stay for six months just over the winter, but as I became more acquainted with the community, I made the decision to stay. Primrose has made everything so handy and I like someone else doing the cooking, cleaning and laundry. I wake up and the newspaper has been delivered to my door and my mailbox is on the premises for easy use. I have made friends, enjoy the activities and the three meals a day. The staff is top-notch and they are just a call away if I need them. Primrose is a great place to live.

— Dorothea A.
Council Bluffs Primrose

I am very happy in my home at Primrose. Everything is just fine, indeed!

— A.J. B.
Council Bluffs Primrose

TULIP Facility ID: 707935