Welcome
Retirement living in Rogers starts here!
Discover more privacy, convenience, and care-free living at Primrose. Take a minute to view our spacious floor plans and photos or enjoy a virtual tour of our retirement community in Rogers, AR, to find out why so many people love calling Primrose their home!
Join Our Rogers’ Retirement Community
COMMUNITY AMENITIES
See our Virtual Tours for a closer look at our amenities and our spacious apartment homes.
Scheduled transportation
Garage parking
Daily social events
Wellness center
Bistro coffee shop
Pet friendly
All utilities except telephone and internet
Meal plan available
Nursing staff 24/7
Respite services
Wellness programs
Daily snack
Elevator
Emergency response system
TV lounge/fireplace lounge
Pub
Bistro
Beauty salon and barbershop
Chapel
Library
Individually controlled air/heat
DAILY Senior Wellness CALENDAR
See our Calendar page for monthly items.
Activities for October 5th
Activity | Time | Location |
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SENIOR LIVING OPTIONS
Assisted Living »
Primrose Assisted Living is designed for seniors who want the privacy of an apartment home with the security of 24-hour care and service. Our bright apartments feature modern amenities and convenience. You can find assisted living apartments and services at every Primrose location.
Townhome Villas »
Spacious and beautiful, and with two bedrooms and two baths, an attached garage and modern amenities, the Primrose lifestyle is a maintenance-free lifestyle! Primrose Townhomes offer the benefits of living near a community of your peers, with the privacy and perks of your own home. Primrose Townhomes are available at select communities.
Memory Care »
Memory Care at Primrose is designed for seniors who are living with Alzheimer’s or other types of dementia. The key components of the Primrose memory care program are treating all residents as individuals, honoring choices in every encounter, providing a positive and nurturing environment where residents can experience a sense of well-being, and viewing the world from the perspective of a person with dementia.

Executive Director
I would love for you to experience the Primrose difference. Click below to arrange for your personal visit or to get more information. See for yourself why we say, “This Is Living!”
Resident/Family Ratings and Comments

Life Enrichment Coordinator is excellent at encouraging new residents to join in, providing a variety of activities for varied interests
Friendly staff.
The staff is friendly and shows a desire to meet the needs. Provides a beautiful place w/ sweet people. Nice atmosphere w/ nice music in the hallways
Friendly, courteous staff, welcoming environment
Very friendly and welcoming environment.
Food and dining room staff are excellent nursing and care aides are very friendly and helpful.
Staff – resident relationships
Respond to any/all concerns quickly.
Caring staff, home-like feel to commons area – Nurse Director is amazing!
The caring + personal concern by staff. The director is amazing; the staff at the front desk are delightful + helpful.
Primrose greatly values the feedback we receive from our resident satisfaction surveys. This input helps us to continually embrace our company core value of Relentless Improvement. In order to give an accurate and transparent vision of life at Primrose, we’ve chosen to publicly share the comments we’ve received from our residents.