Primrose Car Show

Saturday, June 17th
11 am-2 pm

The Best Retirement Living in Council Bluffs

Thanks for stopping by. Please see our community information below, to help you with your search for senior living in Council Bluffs, Iowa. Primrose provides modern senior housing options, and our caring staff ensures that experience. Call or drop by for a tour today.


When you move in to our community, you’ll experience a maintenance-free lifestyle that’s comfortable and rewarding.

You’ll be pleased with the spacious floor plan you’ve chosen and you’ll delight in the warmth, privacy and peaceful quiet of your new apartment home.

Primrose’s number one goal is enriching the lives of its senior residents, and you’ll experience that every waking moment. Whether it’s in the attention we’ve given to every detail in the layout of your apartment, or in the way your day is filled with activities that reward and provide wellness, or in the way our kitchen staff prepares 3 delicious, home-cooked meals every day of the week, 365 days a year — you’ll appreciate what we’ve done for you.

We are certain you’ll find opportunity and peace of mind to pursue your interests and passions at Primrose. You now have more time in your day to enjoy the things YOU enjoy doing. Think of it: more time to visit friends; more time to exercise; more time to watch movies or catch up on your reading or play cards.

Following your favorite team has never been more rewarding. You now have the time to actually research every game. Or it could be your very own team. Maybe you’ve got a card partner whose luck of the draw is exceeded only by her tact for reading a play, and the two of you are on a winning streak.

We invite you to explore all the benefits we have to offer. Inside your apartment, you’re going to experience peace and quiet because of sound-proof walls and concrete floors. Outside your apartment, you can do anything and do it longer because you now have more time to do it — we’ve taken care of all those time nags throughout your day.

Living at the Primrose Retirement Community is like having an extended family. Daily you’re greeted by people who care about your wellness, people who care about making your day as bright as it can be.

You’ll appreciate our fine nursing staff who are on-site 24/7. Got a health concern? They’re right there for you.

Our Life Enrichment Coordinator provides activities both inside our community and out in the Council Bluffs community at large. See our activities calendar here.

Housekeeping stops by on a schedule that works with your needs. Laundry services are available. Plus, laundry hookups are available.

Moving to Primrose adds more hours to your day to enjoy the things in your retirement which you like to do. People just like you are experiencing the best that we have to offer every single day, and you’ve probably got friends here already waiting for you.

Call us today for a tour. Let us show you around our beautiful community and answer any questions you may have. Moving to our community has never been easier!   


See our Virtual Tours for a closer look at our amenities and our spacious apartment homes.

Scheduled transportation
Laundry services
Home-cooked meals
Individually controlled AC and heat
Scheduled activities
24-hour nurse staffing
Emergency response system
Housekeeping services
Basic cable television

Pub/billiard room
1950s ice cream parlor
Movie theater
Computer lounge
Quiet area with city and country views
TV lounge/fireplace lounge
On-site therapy services

DAILY Senior Wellness CALENDAR

See our Calendar page for monthly items.

Activities for June 5th

Activity Time Location


Assisted Living »

Primrose Assisted Living is designed for seniors who want the privacy of an apartment home with the security of 24-hour care and service. Our bright apartments feature modern amenities and convenience. You can find assisted living apartments and services at every Primrose location.

Independent Living »

Senior living at Primrose is all about enjoying freedom and vitality while having easy access to everyday conveniences. Our apartments are located in the center of the action, close to dining areas, salons and fitness centers. Most Primrose locations feature independent living apartments.

Meet Our Staff

  • Tiffany Eggett
    Tiffany Eggett
    Executive Director
  • Stephanie Kenealy
    Stephanie Kenealy
    Sales Director
  • Jeannie McIntosh, RN
    Jeannie McIntosh, RN
    Director of Nursing
  • Melissa Neff
    Melissa Neff
    Life Enrichment Coordinator

Resident/Family Ratings and Comments

Primrose greatly values the feedback we receive from our resident satisfaction surveys. This input helps us to continually embrace our company core value of Relentless Improvement. In order to give an accurate and transparent vision of life at Primrose, we’ve chosen to publicly share the comments we’ve received from our residents.

Answer my questions and needs in a timely manner

The care and concern provided for my father’s physical needs is excellent. Staff are patient with him and treat him kindly. The staff go above and beyond regarding his needs at night.

I like the fact that almost every time I show up I’m greeted with a smile and or a simple hi or greeting. The place always looks clean and festive. Kudos to those people that make that happen. Everyone seems to listen to my concerns. The staff at the nurse station are wonderful. They keep me updated and send me all information I need for appointments I like that transportation is available.

Treat the residents with respect. Provide entertainment Have good meals.

Activities. Interaction with my parents and assurance.

Comply to residence needs and concerns Always courteous and accommodating staff

Monitor resident’s health and communicate to me.

My first impression was wow! This is very nice. I first walked in, and the place looked great. And it didn’t have that smell. Everyone was very friendly and answered questions I had. It kinda felt like a 5-star hotel than a retirement place. I like the spacious rooms and how well things are maintained. I love the popcorn too. The transportation is a plus.

Provide a safe place to live