The Best Retirement Community in Wausau

Welcome to Primrose!

Thanks for stopping by. We’re here to help you with any questions and we’ve put together some community information below to introduce ourselves. Primrose provides modern senior housing options, and our caring staff ensures that experience. Call us for a tour today!

About Our Wausau Community

At Primrose, life really is carefree! We strive to create healthy, secure environments for all our residents, where they feel valued, respected and free to live on their own schedules.

First-Class Amenities

Spacious floor plans, modern appliances, delicious meals, lively entertainment and gorgeous scenery of our local community ensure that your retirement experience at Primrose is always rewarding.

Comfort and Convenience

The Primrose lifestyle is maintenance-free, so you never need to worry about or schedule time for chores. Gone are the days of lawn mowing, household repairs, laundry and other maintenance tasks that would normally take up your entire day. We take care of everything from snow removal to repairs to providing 3 delicious, home-cooked meals every single day.

Rich Community Entertainment

Enjoying the programming options and social events at Primrose, as well as around the surrounding Wausau community, will add excitement to your everyday routine. You can choose to spend the day inside our community—at the library, in the theater, at the fitness center, or in our cafe—or you can venture outside into the great city of Wausau for some local shopping, hiking, cycling, or dining. We offer transportation options to help you get where you want to go in style and with ease.

Support for Your Health & Wellness

Your safety and security are always at the top of our minds. Our nursing staff is on-site 24/7, and wellness checks are scheduled at regular intervals, so you know you’re always getting the best care possible from our friendly team. If you do require support with certain daily activities, Primrose offers assisted living apartments, where you’ll have access to the help you need without it disrupting your independence.

We’re here to support you, not hinder you, which means every service we provide is done with respect and integrity.

Ready to Start Living More Independently?

Excited to learn more about Primrose’s spacious apartments and unique onsite amenities? We’d love to schedule you a tour with you and answer any questions you have, so you feel empowered to take the next step in your move to independent living.


See our Virtual Tours for a closer look at our amenities and our spacious apartment homes.

Pets allowed
Scheduled transportation
55+ community
Wellness center
Complimentary laundry facilities
Billiard room
Beauty shop/barbershop

Individual air conditioning and heat
Nursing staff 24/7
Respite services
Wellness programs
TV lounge/fireplace lounge
24/7 staffing

DAILY Senior Wellness CALENDAR

See our Calendar page for monthly items.

Activities for June 21st

Activity Time Location


Assisted Living »

Primrose Assisted Living is designed for seniors who want the privacy of an apartment home with the security of 24-hour care and service. Our bright apartments feature modern amenities and convenience. You can find assisted living apartments and services at every Primrose location.

Townhome Villas »

Spacious and beautiful, and with two bedrooms and two baths, an attached garage and modern amenities, the Primrose lifestyle is a maintenance-free lifestyle! Primrose Townhomes offer the benefits of living near a community of your peers, with the privacy and perks of your own home. Primrose Townhomes are available at select communities.

Memory Care »

Silver Lace Memory Care by Primrose is designed for seniors who are living with Alzheimer’s or other types of dementia. The key components of the Primrose memory care program are treating all residents as individuals, honoring choices in every encounter, providing a positive and nurturing environment where residents can experience a sense of well-being, and viewing the world from the perspective of a person with dementia.

Independent Living »

Senior living at Primrose is all about enjoying freedom and vitality while having easy access to everyday conveniences. Our apartments are located in the center of the action, close to dining areas, salons and fitness centers. Most Primrose locations feature independent living apartments.