Welcome to Beautiful Fox Valley

At Primrose, you’ll have access to an all-inclusive, care-free retirement community. Browse our affordable senior housing options below and discover modern amenities paired with first-class services from our support team.  

A leading retirement community in Appleton, we proudly reflect our area’s vibrancy and scenic beauty by offering exciting activities to enjoy and share with friends and family, as well as luxurious accommodations to suit your lifestyle, comfort and needs.

Discover why so many people love calling Primrose in Appleton their home.

What Our Residents Have to Say:

  • We have lived with our dog Duke at Primrose since it has opened about 3 years ago. Being able to live in our home for many years was a gift but we knew that it was time to downsize and move to a smaller home. What we enjoy most here at Primrose is being part of a community. The people are wonderful, the activities are both educational and fun, and the food is amazing! Living so close to people keeps us both healthier and happier. We can come and go as we please, and take part in the activities that we wish to do. I think the advice I would give to others that are thinking about moving is to stop thinking about it. Moving to Primrose was the best thing that we have ever decided to do!

    – Gloria and Jerry N.

  • I lived here since they opened in 2018. Professionally I did a lot of clerical work for the city, county, and state. When I was younger I worked at Moon Beach Church Camp, where my parents were camp cooks. I also enjoyed playing the ukulele while my Mom played the piano at the camp. After my husband passed away my place was too big for just me and I needed to downsize. Although I was apprehensive to move, being alone was lonely and I needed to be around people. People are kind here and like a family. I look forward to simple things here like coffee time in the morning, the noon meal, and Happy Hour! There is always so much going on from ice cream socials, book club, and bridge, to just simply walking outside. A little secret that I want to share with the world… the staff is awesome, they really care!

    – Janet G.

  • Primrose is a high quality residence where my grandmother currently lives. I’ve enjoyed my visits and my Grandma loves the environment and community, participating in many of its activities. The location is clean and the team there seems very friendly and caring. The pub is very cool and we’ve had impromptu family gatherings there.

    – Mark K.

About Our Appleton Retirement Community


When you move into our community, you’ll experience a carefree lifestyle that’s both comfortable and rewarding. Living at our Primrose Retirement Community in Appleton is like having an extended family, where each day you’ll be greeted by people who care about your wellness and who want to make your day as bright as possible.

We invite you to explore all the benefits we have to offer.

Inside Your Apartment

You’ll be pleased with the spacious floor plan you’ve chosen, and you’ll delight in the warmth, privacy and peaceful surroundings of your new apartment or townhome villa. Featuring sound-proof walls and concrete floors, our retirement living apartments ensure you find peace and serenity.

Our Appleton community offers laundry service and housekeeping to free up your schedule from daily chores and errands. And our kitchen staff will also prepare three-nutritious, home-cooked meals every day of the week, so you can enjoy more time doing the activities you love.

Although our selection of gorgeous townhome villas are separate from the main community, all villa residents can still enjoy and partake in our community amenities, meals and activities.

Around Your Community

Just north of Lake Winnebago and less than a 30-mile drive from the city of Green Bay, our Appleton retirement living community is surrounded by delicious restaurants, historic landmarks, museums, parks and more to explore.

To help you experience everything your new community has to offer, our Life Enrichment Coordinator plans activities both inside our retirement community and out in the city of Appleton for you to experience with friends and family. See our wellness calendar.

Nursing Care, 24/7

You’ll have direct access to our dedicated nursing staff who are on-site 24/7. Being close to immediate care will give you peace of mind and more confidence to live your life to its fullest potential.

Cooking with Care

Primrose is proud to have Certified Executive Chef Scott Finley crafting delicious, scratch-made meals for our residents. Chef Scott graduated from the Culinary Institute of America in 1985 but has been in kitchens since he was a child. His culinary influences stem from his roots on the Jersey Shore to California and even the island of Barbados. Chef Scott’s experience spans from fast food to fine dining, all to create a unique wealth of culinary skills for our residents to enjoy. He strives to be habitually consistent not only in the quality of food being served but also in the knowledge passed on to the entire dining team.

COMMUNITY AMENITIES

See our Virtual Tours for a closer look at our amenities and our spacious apartment homes.


Pets allowed
Scheduled transportation
55+ community
Wellness center
Complimentary laundry facilities
Billiard room
Bistro
Beauty shop/barbershop
Chapel

Library
Individual air conditioning and heat
Pub
Nursing staff 24/7
Respite services
Wellness programs
TV lounge/fireplace lounge
24/7 staffing

DAILY Senior Wellness CALENDAR

See our Calendar page for monthly items.


Activities for December 5th

ActivityTimeLocation

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Retirement Living that Suits Your Needs and Lifestyle


Assisted Living »

Primrose Assisted Living is designed for seniors who want the privacy of an apartment home paired with the security of 24-hour care and service. Our apartments feature natural lighting, modern amenities and convenience. You can find assisted living apartments and services at every Primrose location.

Townhome Villas »

Spacious and beautiful, our villas feature two bedrooms and two baths, an attached garage and modern amenities. The Primrose lifestyle is a maintenance-free lifestyle and our townhomes offer the benefits of living near a community of your peers, with the privacy and perks of your own home. Available at select communities.

Memory Care »

Memory Care at Primrose is designed for seniors who are living with Alzheimer’s or other types of dementia. The key components of the Primrose memory care program include:
– Treating all residents as individuals
– Honoring choices in every encounter
– Providing a positive and nurturing environment where residents can experience a sense of well-being
– Viewing the world from the perspective of a person with dementia.

Independent Living »

Retirement living at Primrose is all about enjoying freedom and vitality while having easy access to everyday conveniences. Our apartments are located in the center of the action, close to dining areas, salons and fitness centers. Most Primrose locations feature independent living apartments

Meet Our Staff

  • Steve Gromala
    Steve Gromala
    Executive Director
  • Kim Patterson
    Kim Patterson
    Sales Director
  • Jennifer Wentzel
    Jennifer Wentzel
    Director of Nursing
  • Chef Scott Finley
    Chef Scott Finley
    Executive Chef
  • Christine Dicus
    Christine Dicus
    Life Enrichment Coordinator

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What Our Residents and Their Loved Ones Are Saying

To ensure we’re providing seniors and their families with the best retirement community experience possible, we offer frequent resident satisfaction surveys. This input allows us to continually embrace our company core value of Relentless Improvement.

In order to give an accurate and transparent vision of life at Primrose, we’ve chosen to publicly share the comments we’ve received from our residents.


The group exercises are good, also like the activities coordinators, I also enjoy the library & sitting room with the fireplace


Friendly, compassionate staff especially the day staff


Great nursing care. Variety of activities


Very friendly, seem to have the right attitude toward the residents, especially on ‘bad days’. Glad that you encourage residents to take part in activities


Care. We know you care.


I feel very welcomed from staff.