NEWS RELEASE – January 6, 2025

Primrose Retirement Communities Welcomes New Owners to Leadership Team

Aberdeen, SD –– Primrose Retirement Communities is excited to announce the addition of four individuals to its ownership group, effective January 1, 2025. Amanda Daughters, Jessi Weldon, Ian Zens, and Dalton Cox will be joining the leadership team, bringing with them a wealth of experience and expertise.

This strategic move ensures that Primrose Retirement Communities will continue to have a strong and talented leadership group in place for years to come. All new owners have longevity with Primrose, demonstrating their dedication and commitment to the company’s mission and values.

Jim Thares, Founder and CEO, shared, “We look forward to their contributions and leadership as we continue to provide exceptional living experiences for our residents.”

The current partners of BJ Schaefbauer, Brian Morgan, and Mark McNeary will remain in their roles, allowing for a smooth transition as they eventually choose to retire or reduce their involvement in day-to-day operations. This succession plan allows Primrose to maintain stability and continuity within its leadership team.

Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent living, assisted living, and memory care communities across the country which specialize in personalized services and resident-focused care. The mission of Primrose Retirement Communities is to create happy and healthy living environments for seniors. Since the opening of the first Primrose community in Aberdeen in 1991, Primrose has grown to include over thirty-four locations in seventeen states.

FOR MORE INFORMATION:
Jessi Weldon
Executive Vice President
Sales & Marketing
605-226-3300 ext. 3981
jweldon@primroseretirement.com
www.primroseretirement.com