News Release

Primrose Retirement Communities earns employee award

ABERDEEN, SD — Primrose Retirement Communities, LLC has as earned a 2020 Employee Approved award from Lincoln, Nebraska–based healthcare-intelligence firm NRC Health. The award recognizes senior-care organizations across the country for engaging and inspiring their employees.

“It’s quite an honor to have Primrose be chosen by its employees for the culture that we have here.  We are very appreciative of everything our staff does and for them helping us win this award,” said Jim Thares, Founder and CEO.

Only twenty Assisted Living or Skilled Nursing organizations earned this remarkable distinction and Primrose placed 13th in the nation for Outstanding Culture. Winners were selected according to the results from NRC Health’s 2019 Employee Experience Survey. To qualify, organizations must have a high percentage of respondents willing to recommend their locations as places to work. This measure is known as the Net Promoter Score (NPS), and it strongly correlates with employee engagement, organizational loyalty, and job satisfaction.

“We are proud to honor those senior living organizations who continue to provide outstanding work experiences for their employees,” said Helen Hrdy, Chief Growth Officer of NRC Health. “We commend these organizations for supporting a work environment dedicated to the success of their staff.”

“We have over 1700 employees across the company, and I think this award is a testament to the culture at every single one of our communities.  We know that our employees are our most important resource, and we thank them for this award.  The passion that our teams have to serve, especially those on the front lines, is our most important resource,” said BJ Schaefbauer, President.

Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent living, assisted living, and memory care communities across the country which specialize in personalized services and resident-focused care.  Founded in 1989, the mission of Primrose Retirement Communities is to create a happy and healthy living environment for seniors.  From the opening of the first Primrose community in Aberdeen in 1991, Primrose has grown to include over 40 locations in 19 states.

Jessi Weldon
Director of Sales & Marketing
605-226-3300 ext. 3988