Lubbock, TX – South Dakota based Primrose Retirement Communities has announced plans to begin construction on a 108-unit community in Lubbock which includes 56 assisted living and 26 memory care apartments as well as 26 townhome villas and a clubhouse. The public is invited to the groundbreaking ceremony on Tuesday, May 11 at 2:00 p.m. at the building site, located at 10003 Upland Ave. in Lubbock.

This will be the company’s second location in Texas. Their community in Tyler, TX opened earlier this year.

“With over 32 years of senior living experience, we look forward to using our decades of knowledge to provide Lubbock and surrounding areas with a variety of person-centered senior living options,” said BJ Schaefbauer, Primrose President.

The multimillion-dollar project is expected to be open late Fall 2022. It will be built by CR Crawford and is being financed by BancFirst. When open, the retirement community expects to employ approximately 50 people.

Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent living, assisted living, and memory care communities across the country which specialize in personalized services and resident-focused care. The mission of Primrose Retirement Communities is to create happy and healthy living environments for seniors. Since the opening of the first Primrose community in Aberdeen in 1991, Primrose has grown to include over 40 locations in 19 states.

Jessi Weldon
Director of Sales & Marketing
605-226-3300 ext. 3988

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