June 21st may be the longest day of the year—not to mention the honorary summer kick-off. But it represents much more to the people at Primrose and thousands nationwide! 

You see, every year on June 21st, communities come together to help raise funds and spread awareness to support the ongoing research and care of the Alzheimer’s Association

Why Is The Longest Day Alzheimer’s Event So Important?

The Longest Day is essential for raising awareness for Alzheimer’s disease because it symbolizes the long and challenging journey of those affected by the disease and their caregivers. 

By participating in events and activities on June 21st, we can show our support for those affected by Alzheimer’s disease. 

How It Works

Participants choose their favorite activity and turn it into a fundraising event. We’re talking about bowling, indoor cycling, baking, arts and crafts, and fishing. Whatever you enjoy most is all fair game! 

Need some inspiration? The Longest Day website provides many fundraising ideas to inspire your event and get your community on board. You can choose activities based on your favorite hobbies, arts, sports, or games and easily register for them online. 

If you’re looking for ideas to help engage coworkers, families, and neighbors virtually, The Longest Day also provides plenty of ways to connect with supporters around the globe! This way, you still get to enjoy the festivities in the comfort of your home.

How to Get Started

If you want to create a fundraiser in your community, or workplace, you can get started on their website and even use the Alzheimer’s Association’s mobile app to stay organized and raise funds. 

You also have the option of donating online.

Alzheimer’s Longest Day at Primrose

You may already know that Primrose offers senior living communities across the country. But did you know many of our communities participate in The Longest Day Alzheimer’s event each year?

Primrose team wearing purple branded t-shirts in honor of the Longest Day Alzheimer's event.

Just last year, our team had a blast, working together to create the ultimate experience for our residents—all with the universal goal of building Alzheimer’s awareness in and around our communities. And this year is no different!

What makes this event so unique is that it relies on the creativity and passion of its participants to help raise funds and awareness. That means no two fundraisers need to be the same to create impact. 

Everyone works together through their skills, hobbies, and creativity to join the fight against Alzheimer’s.

You may be familiar with The Alzheimer’s Association and their work in the lives of individuals and families living with dementia and Alzheimer’s. However, we felt it was important to provide a brief overview of their ongoing efforts, so you know why we are so passionate about it at Primrose.

The Alzheimer’s Association aims to:

  • Provide care and advocacy through education and support groups to those impacted by Alzheimer’s and other dementia
  • Advance research towards methods of treatment, prevention, and a cure for Alzheimer’s.
  • Advocate for the needs and rights of people facing Alzheimer’s and all other dementia.

What Is Alzheimer’s Disease?

Alzheimer’s is a progressive brain disorder that affects your memory, thinking, and behavior. It is the most common cause of dementia, a group of brain disorders that cause a decline in cognitive function and the ability to perform daily activities. 

Alzheimer’s disease is caused by the buildup of abnormal proteins in the brain, leading to brain cell death and brain tissue deterioration. 

There is currently no cure for Alzheimer’s disease, but treatments are available that can help manage symptoms and improve quality of life.

How Can I Get Involved?

There are many ways to get involved in supporting those affected by Alzheimer’s disease. 

  • One way is to participate in events and activities on The Longest Day Alzheimer’s event, such as walks, runs, or other fundraising events. 
  • Another is to donate to organizations that support Alzheimer’s research and provide support services for those affected by the disease. 
  • You can also educate yourself and others about the disease and its impact.
  • In addition, you can share information and resources on social media. You can also wear purple to show your support and start conversations about Alzheimer’s and its impact. 

No matter how small, every effort can make a difference in the fight against Alzheimer’s disease.

Resources for Those Affected by Alzheimer’s Disease

Many resources are available for those affected by Alzheimer’s disease, including support groups, counseling services, and educational programs. The Alzheimer’s Association offers a 24/7 helpline for individuals and families affected by the disease. They also list online resources and local support groups. 

Other organizations, such as the National Institute on Aging and the Alzheimer’s Foundation of America also provide information and support for those affected by Alzheimer’s disease. It’s important to seek help and support if you or a loved one is dealing with this disease.

Help Us Raise Awareness for Alzheimer’s

Primrose resident sitting on chair wearing hat at the Longest Day annual event.

As a senior living community invested in the independence and lifetime care of our residents, we know all too well the pain of a loved one developing dementia or Alzheimer’s

We join the Alzheimer’s Association in the fight against Alzheimer’s through education, research, early detection, and quality care.  

We hope you’ll join us on June 21st to celebrate and honor this important event!

Be sure to check out our Facebook page for updates on events. You’ll also find fun photos of The Longest Day Alzheimer’s fundraisers happening near you!