ABERDEEN, SD – Primrose Retirement Communities has introduced a new name for their memory care service offerings. The name for the services offered within their current memory care assisted living “neighborhoods” is Silver Lace Memory Care by Primrose.  The name will apply to the designated neighborhoods present as a part of 11 of their care campuses across the country that specialize in caring for those living with Alzheimer’s disease and other dementia-causing conditions.

Melanie Perry, Primrose Memory Care Coordinator explains, “The Silver Lace name was selected because Silver Lace is a variety of Primrose characterized by deep purple petals, each surrounded by a silver border. We feel that this flower translates nicely to our Memory Care services by honoring the purple awareness color of Alzheimer’s disease. Additionally, although we recognize that Alzheimer’s disease, and other forms of dementia, are incredibly challenging journeys to navigate, we feel that we can provide a “silver lining” to those experiences by providing home environments rich with Person Centered quality of life experiences that will assist our residents in finding their continued full potential within Primrose Memory Care communities.”

Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent living, assisted living, and memory care communities across the country which specialize in personalized services and resident-focused care. The mission of Primrose Retirement Communities is to create happy and healthy living environments for seniors. Since the opening of the first Primrose community in Aberdeen in 1991, Primrose has grown to include over 33 locations in 17 states.

Jessi Weldon
Executive Vice President
Sales & Marketing
605-226-3300 ext. 3981