Sponsored content by Nikki Easton, Brand Ave. Studios contributing writer Owning your own home is a well-earned source of pride and independence, and its rooms contain years of family memories. These emotional ties are often the reason people say they want to “age in place.” But for many seniors, renting may actually be the wiser… Read more
Sponsored content by Nikki Easton, Brand Ave. Studios contributing writer One of life’s greatest pleasures is entertaining guests — and that’s something that can remain a part of your life when you move into a Primrose community. “First and foremost, the community is your home, and we encourage our residents to welcome their friends and… Read more
Sponsored content by Nikki Easton, Brand Ave. Studios contributing writer You walk into a room and can’t remember why. You watch a movie and can’t recall the name of its famous star. You lose your train of thought in a conversation and ask, “What were we just talking about?” People often call these “Alzheimer’s moments.”… Read more
Sponsored content by Nikki Easton, Brand Ave. Studios contributing writer Wellness care is an idea that flourished decades ago, and it’s helping people live longer, healthier and more fulfilling lives. But what exactly is wellness care—and how is it different from health care? Health care deals with medical conditions you already have. Wellness care is… Read more
Sponsored content by Nikki Easton, Brand Ave Studios contributing writer There’s a myth about assisted living that couldn’t be further from the truth — at least at Primrose Retirement Communities. You don’t have to lower your expectations of what life can offer just because you need special care or help with day-to-day. As an assisted… Read more
Sponsored content by Maxine Nunes, Brand Ave. Studios contributing writer How can you stay healthy, happy and mentally sharp as you age? An increasing body of research points to the need for an active social life. But it can be challenging to stay socially active in your senior years. You may lose old friends and… Read more
Sponsored content by Nikki Easton, Brand Ave. Studios contributing writer When you’re caregiving for a loved one with dementia, Primrose is there to support you. The effects of Alzheimer’s disease and other forms of dementia can be devastating—not only for those living with cognitive loss, but also for the friends and family who are their… Read more
Sponsored content by Nikki Easton, Brand Ave. Studios contributing writer When a loved one has been diagnosed with Alzheimer’s disease or another form of dementia, they may eventually need more care than you can provide at home. At that point, it will be necessary to find a community that can better meet their needs. Not… Read more
Sponsored content by Nikki Easton, Brand Ave. Studios contributing writer You’re finally free to enjoy the retirement you worked all your life for, but maybe it’s not quite what you’d expected. Maintaining a home is expensive, time consuming and physically demanding. And you’d prefer a safer, more convenient, more fulfilling lifestyle than living on your… Read more
As seniors age, the idea of moving into a retirement community can evoke a range of emotions and fears. These fears are often rooted in misconceptions, a lack of information, or the emotional attachment to their current homes. Understanding these fears and how retirement communities, like Primrose, can address them is crucial for seniors and… Read more