Memory Care Vision Statement

Silver Lace Memory Care by Primrose Retirement logo

Person-centered, Holistic Care

Primrose Retirement Communities Memory Care neighborhoods create home-like environments. Furthermore, we embrace person-centered, holistic care that enriches our residents’ lives. Additionally, we provide current dementia-supportive practices that make a real difference.

Moreover, we view resident family members as part of our mission. Therefore, families deserve their own compassion, resources, and support. We also embrace innovation to enhance our memory care services. As a result, we maximize home-like aspects while minimizing institutional feelings.

Our mission-driven approach centers on compassion, empathy, and advocacy. Furthermore, we fully embrace the Primrose Core Values in everything we do.

Comfort, Security, and Care

At Primrose, we care for the person in addition to the disease. Additionally, this philosophy focuses on honoring each person’s unique self. Our specially trained staff approaches memory care with the highest level of compassion. Moreover, we recognize that your loved one deserves the very best care possible.

Furthermore, Primrose creates a comfortable and familiar atmosphere of home. We also provide added security and an all-inclusive promise of service. Our spacious private apartments help the feeling of “home” flourish. As a result, residents feel comfortable and secure in their new environment.

Private suites include:
• 24-Hour Nurse Staffing
• Person-Centered Care
• Rapid Response Call System
• Three Home-Cooked Meals per Day
• Weekly Housekeeping and Laundry Service
• Individualized Activities and Programming
• Enclosed Courtyard
• Lots of Natural Light
• Secured Environment
• Ample Space for Treasured Belongings
• Private Shower in Apartment

Life with Dignity
Alzheimer’s disease, dementia, and other memory impairing conditions are frustrating to endure and difficult to watch. However, these circumstances do not change the dignity, love, and respect that each of our residents deserve. At Primrose, your loved one will have their everyday needs taken care of, in addition to the support and assistance necessary to achieve the highest level of independent function possible. Our community provides not only comfort and care for your loved one, but our 24-hour monitoring and staffing can offer you the peace of mind and assurance that your loved one is safe and secure.


Silver Lace
To continue to honor Primrose tradition and values, we have selected the name “Silver Lace” to recognize our Memory Care offerings.

Silver Lace is a variety of Primrose that is characterized by deep purple petals, each surrounded by a “silver” border. We feel that this flower translates nicely to our Memory Care services by honoring the purple awareness color of Alzheimer’s disease.

Additionally, although we recognize that Alzheimer’s disease, and other forms of dementia, are incredibly challenging journeys to navigate, we feel that we can provide a “silver lining” to those experiences. The silver lining is created by providing home environments rich with Person Centered quality of life experiences that will assist our residents in finding their continued full potential within Primrose Memory Care communities.