A dementia diagnosis can be overwhelming. Silver Lace Memory Care by Primrose is designed to support your loved one with specialized dementia care—while also supporting you with guidance, reassurance, and compassion every step of the way.
You Don’t Have to Navigate Dementia Alone
Caring for a loved one with memory loss brings uncertainty, fear, and difficult decisions. At Primrose, we understand how emotional this journey can be. Silver Lace Memory Care provides a safe, supportive environment for individuals living with Alzheimer’s or other forms of dementia—while helping families feel confident, informed, and supported.
What is Memory Care?
Memory care is specialized senior living designed specifically for individuals experiencing memory loss due to Alzheimer’s disease or other dementias. It combines a secure environment, trained caregivers, and daily routines created to reduce confusion.
When Memory Care Becomes Helpful
- Requires care beyond what family can safely provide at home
- Needs support with daily activities or medication
- Experiences confusion, wandering, or safety concerns
- Feels overwhelmed by unstructured environments
- Requires care beyond what family can safely provide at home
The Silver Lace Difference
Silver Lace Memory Care is purposefully designed for the unique needs of individuals living with dementia. Care is built around the person—not a schedule—so your loved one feels known, valued, and at ease.
Person‑Centered Dementia Care
Care is designed around who your loved one is—not just their diagnosis—honoring life history, preferences, and identity.
Specialized Memory Care Training
Our team receives state‑required dementia training and ongoing education to ensure confident, compassionate support.
Daily Rhythms That Reduce Frustrations
Structured daily rhythms provide familiarity and comfort while allowing flexibility based on individual needs.
Engagement That Preserves Purpose
Meaningful engagement supports connection, dignity, and a sense of purpose throughout each day.
Learn more about the Silver Lace Memory Care philosophy and mission
Care Designed for Comfort, Safety, and Connection
Your loved one receives individualized support in a secure, thoughtfully designed environment where they can feel safe and supported throughout the day.
Silver Lace Memory Care includes:
- Personalized assistance with daily living
- Dementia-informed dining and nutrition support
- Daily engagement that supports cognitive, physical, and emotional well-being
- A calm, structured environment that reduces stress and confusion
Curious what daily life looks like in our memory care neighborhood?
View our current activity calendar
Executive Director
A Team Trained for Dementia Care
Our memory care team completes state-required dementia training and ongoing education led by Primrose memory care leadership. This ensures care is delivered with confidence, compassion, and consistency—so you can trust your loved one is in capable, caring hands.
Memory Care Community Floor Plans and Pricing
Base rate starts at $6,925 per month
- Private apartment with shower
- Private shower in apartment
- Floor plans starting at 259 sq. ft.
Understanding Memory Care Pricing
We believe families deserve clarity, especially when making important decisions about care.
To better support our residents and the families who love them, Primrose has adjusted our Memory Care pricing structure. Rather than tiered levels of care, we now offer a base rental rate with just one additional Enhanced Level of Care, if needed..
Click to download
Memory Care Floor Plans
Supporting Your Family Through the Journey
We partner with families to learn who your loved one is and how best to support them—while offering guidance, communication, and reassurance every step of the way.
Dementia Support Group
Join us for our monthly dementia support group hosted in the Primrose Clubhouse. This compassionate gathering provides essential support for families and creates a welcoming environment where participants can share experiences and find comfort.
Second Tuesday each month from 12:30 to 1:00 pm.
Lunch will be provided.
To RSVP or for more information, call (903) 900-6970.
Questions Families Often Ask About Memory Care
When you’re considering memory care, it’s natural to have questions. Here are a few we often hear from families just beginning this journey.
How do I know when it’s the right time for memory care?
Many families explore memory care when safety, daily routines, or emotional well‑being become harder to manage at home. Reaching out doesn’t mean you’re making a decision—it simply helps clarify whether memory care could be supportive now or in the future.
Will my loved one feel like they’re being “moved” or “placed”?
Transitions can feel emotional, but a supportive environment designed for familiarity and comfort can often reduce confusion. Our team focuses on helping residents feel at home, known, and supported from the very beginning.
What if my loved one’s needs change over time?
Memory care is designed to adapt alongside your loved one’s journey. Care plans are personalized and reviewed as needs evolve, so support remains appropriate and consistent.
Do we have to decide right away after reaching out?
Not at all. Speaking with our team is simply a conversation—no pressure, no obligation. Many families reach out just to ask questions or plan for the future.
How involved can our family remain?
Families are an important part of the journey. We partner with you to understand your loved one and maintain open, ongoing communication.
What’s Next?
Taking the next step doesn’t mean making a commitment. It simply opens a conversation. Your next step my include:
- Speaking with a memory care expert
- Asking questions about your loved one’s needs
- Scheduling a tour when you’re ready
- Learning whether memory care is the right option – now or in the future
There is no pressure – just support
Let’s Talk About Whether Memory Care is Right for Your Family
We’re here to listen, guide, and help you explore your options with compassion and clarity.
The Long Term Care Ombudsman for your area can be contacted at 1-800-252-2412.
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