Comfort, security and safety

Providing the kind of personalized care that makes a difference in the lives of our residents since 2008.

At Primrose, you can have the peace of mind that comes from knowing on-site nursing care is available 24/7. We are a small community with a big heart! We believe that open communication with our residents and their families is important, and that no question should go unanswered.

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The Council Bluffs Primrose senior assisted living facility provides quality senior care. Our experienced, caring staff provides an environment of comfort while enriching the quality of life for our residents. Regular wellness checks are provided. Nursing staff is on-site 24/7. Three delicious, home-cooked meals are prepared every day of the week.

We are a small facility with a big heart, and we like making our residents feel “right at home.” Our Primrose is a beautiful and maintenance-free retirement experience.. Please see a list of our thoughtful amenities below, to earn your comfort satisfaction, and don’t hesitate to call us (phone: (712) 352-1111) with any questions about details.

And being a vital part of the Primrose community means residents can enjoy all the activities and events it has to offer.


See our Virtual Tours for a closer look at our amenities and our spacious apartment homes.

Three home-cooked meals daily
Weekly housekeeping
Individually controlled air conditioning and heat
All utilities except telephone and internet
Basic cable television
Scheduled transportation
Weekly laundry

Emergency response system
24-hour nurse staffing
1950s ice cream parlor
Beauty shop/barbershop
24-hour personal assistance

Wellness programs
Spacious dining room
Daily snacks
Handicapped-accessible bathroom
Bathing assistance available
Social events
TV lounge/fireplace lounge

Wellness center
On-site therapy services
Complimentary laundry facilities
Billiard room
Computer lounge
Quiet area with city and country views


Independent Living in Council Bluffs »

Senior living at Primrose is all about enjoying freedom and vitality while having easy access to everyday conveniences. Our apartments are located in the center of the action, close to dining areas, salons and fitness centers. Most Primrose locations feature independent living apartments.

Meet Our Team

Jeannie McIntosh, RN
Jeannie McIntosh, RN
Director of Nursing

Our 24-hour nursing staff, as well as residents, are looking forward to WELCOMING YOU to our wonderful community!