Tiffany Eggett, Executive Director of Primrose of Council Bluffs
Tiffany Eggett
Executive Director

Visit us today

Our beautiful, maintenance-free senior living apartments provide residents more time to do the things they love with the people they love!

I would love for you to experience the Primrose difference. See for yourself why we say, “This Is Living!

Whether you’re playing cards with a friend in the apartment across the hall, sightseeing the historic buildings of Council Bluffs, or celebrating a grandchild’s birthday, you’ll find that each day brings something new to experience at Primrose. Our spacious senior living apartments come in a variety of one- and two-bedroom floor plans to fit your needs.

A senior man and woman sorting items in boxes in preparation of moving into a senior living community.

Less is More When Moving into a Retirement Community

At Primrose Retirement, we understand that the process of downsizing can seem overwhelming. However, it can be an exciting opportunity to lead a simpler and more manageable lifestyle. Click here for numerous tips for downsizing, some of the advantages of living in a smaller home, and guidance on how to organize, plan, and maximize your new living space.

A Stranger is Just a Friend You’ve Never Met!

Whether it’s with your friend in the apartment across the hall or with the couple five doors down and to the left, or with the coffee klatsch you join every morning… you’ll find every day rewarding and fun-spirited with your friends at Primrose.

And that’s only the beginning. You’ll soon find that you’re surrounded by convenience. Throw on a slipper or two and head over to the salon. No jacket required, even if it’s freezing cold outside.

Feel like dining out with friends? Grab the nearest elevator and meet them in two minutes. Want to see that movie you’ve been waiting and waiting for? Just follow the smell of fresh popcorn!

Indulging your sweet tooth has never been easier — there’s a fully-stocked ice cream parlor in your vicinity. And if guilt pangs surface, you can always enjoy watching your friends exercise in our fully-equipped Wellness Center.

Convenience, comfort, security and safety. That’s the Primrose lifestyle and it’s why we say, THIS IS LIVING!


See our Virtual Tours for a closer look at our amenities and our spacious senior living independent apartment homes.

Home-cooked noon meal & continental breakfast
Bi-weekly housekeeping services
Individually controlled air conditioning and heat
All utilities except telephone and internet

24-hour nurse staffing
Scheduled transportation
1950s ice cream parlor
Daily snack
Spacious dining room
Social events
Beauty shop/barbershop

Wellness center
On-site therapy services
Complimentary laundry facilities
Washer/dryer hookups
Billiard room
Computer lounge

Basic cable television
Enclosed garages available
Extra storage units
Emergency response system
Quiet area with city and country views


Assisted Living in Council Bluffs »

Primrose Senior Assisted Living is designed for seniors who want the privacy of an apartment home with the security of 24-hour care and service. Our bright apartments feature modern amenities and convenience. You can find assisted living apartments and services at every Primrose location.