Comfort and safety
Primrose assisted living in Rogers provides a skilled and caring nursing staff that enhances and enriches every resident’s quality of life.

Executive Director
Primrose Assisted Living is designed for seniors who value the privacy of an apartment home alongside the security of 24โhour care and service. Our bright, spacious apartments feature modern amenities and are available in oneโ and twoโbedroom floor plans at every Primrose location.
While Primrose may be new to the Arkansas area, we bring more than 35 years of experience serving seniors, along with a commitment to continually improving the care and services we provide. This dedication allows us to offer the supportive, comfortable lifestyle residents are looking forโand deserveโwithin a welcoming community.

What is Assisted Living?
Assisted living is a term often used when discussing senior care options. It differs from other senior living options such as independent living and nursing homes.
Assisted living communities offer a range of features and amenities to enhance the quality of life for their residents. At Primrose, this includes spacious private apartments, common areas for socializing and recreational activities, dining options that cater to specific dietary needs, housekeeping and laundry services, scheduled transportation, and 24-hour staff availability for emergencies.
To explore what assisted living is and provide you with a comprehensive understanding of this popular retirement living option, CLICK HERE!
Senior Assisted Living Amenities in Rogers
Our facility utilizes numerous safety features, such as hand rails, wide halls and wide doorways. And we have included modern and thorough amenities to earn your total comfort satisfaction.
We place a huge value on making our residents feel “right at home,” and we’re proud of our small community for making that happen. Rest assured โ the Rogers Primrose has designed and built a beautiful and maintenance-free retirement home for you!
There are enjoyable and exciting activities for every one of our residents, and we encourage participation in events both inside and outside the community โ Primrose enjoys many Rogers events and celebrations!
COMMUNITY AMENITIES
See our Virtual Tours for a closer look at our amenities and our spacious apartment homes.
Nursing staff 24/7
Respite services
Scheduled transportation
24-hour personal assistance
Wellness programs
Three daily meals
Spacious dining room
Daily snack
Handicapped-accessible bathroom
Bathing assistance available
Elevator
Social events
Emergency response system
TV lounge/fireplace lounge
Wellness center
Pub and Bistro
Free laundry rooms on each floor
Chapel
Beauty salon and barbershop
Library
Individually controlled air and heat
All utilities except telephone and internet
Extended cable television
SENIOR LIVING OPTIONS
Townhome Villas ยป
Spacious and beautiful, and with two bedrooms and two baths, an attached garage and modern amenities, the Primrose lifestyle is a maintenance-free lifestyle! Primrose Townhomes offer the benefits of living near a community of your peers, with the privacy and perks of your own home. Primrose Townhomes are available at select communities.
Memory Care ยป
Silver Lace Memory Care by Primrose is designed for seniors who are living with Alzheimer’s or other types of dementia. The key components of the Primrose memory care program are treating all residents as individuals, honoring choices in every encounter, providing a positive and nurturing environment where residents can experience a sense of well-being, and viewing the world from the perspective of a person with dementia.
