Comfort and safety

Primrose assisted living in Rogers provides a skilled and caring nursing staff that enhances and enriches every resident’s quality of life.

Primrose may be new to the Arkansas area, but we are not new to senior living. 30+ years of experience serving seniors, along with a focus on relentless improvement of our services, allows us to offer you the lifestyle that you are looking for, and deserve, in a community. Our spacious assisted living apartments come in one and two-bedroom floor plans for you to enjoy as well!

Schedule a Tour Request Info


Our facility utilizes numerous safety features, such as hand rails, wide halls and wide doorways. And we have included modern and thorough amenities to earn your total comfort satisfaction.

We place a huge value on making our residents feel “right at home,” and we’re proud of our small community for making that happen. Rest assured — the Rogers Primrose has designed and built a beautiful and maintenance-free retirement home for you!

There are enjoyable and exciting activities for every one of our residents, and we encourage participation in events both inside and outside the community — Primrose enjoys many Rogers events and celebrations!


See our Virtual Tours for a closer look at our amenities and our spacious apartment homes.

Nursing staff 24/7
Respite services
Scheduled transportation
24-hour personal assistance
Wellness programs
Three daily meals

Spacious dining room
Daily snack
Handicapped-accessible bathroom
Bathing assistance available
Social events

Emergency response system
TV lounge/fireplace lounge
Wellness center
Pub and Bistro
Free laundry rooms on each floor

Beauty salon and barbershop
Individually controlled air and heat
All utilities except telephone and internet
Extended cable television


Townhome Villas »

Spacious and beautiful, and with two bedrooms and two baths, an attached garage and modern amenities, the Primrose lifestyle is a maintenance-free lifestyle! Primrose Townhomes offer the benefits of living near a community of your peers, with the privacy and perks of your own home. Primrose Townhomes are available at select communities.

Memory Care »

Memory Care at Primrose is designed for seniors who are living with Alzheimer’s or other types of dementia. The key components of the Primrose memory care program are treating all residents as individuals, honoring choices in every encounter, providing a positive and nurturing environment where residents can experience a sense of well-being, and viewing the world from the perspective of a person with dementia.

Executive Director

Temeka  Ramsey
Temeka Ramsey
Executive Director

Welcome to Primrose.

Please contact us today for more information.