Specially trained staff

Primrose senior assisted living in Midland, MI provides a skilled and caring nursing staff that enhances and enriches every resident’s quality of life.

Primrose may be new to the Michigan area, but we are not new to senior assisted living. Over 30 years of experience serving seniors, along with a focus on relentless improvement of our services, allows us to offer you the lifestyle that you are looking for, and deserve, in a community.

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Our nursing team’s highest goal is to make our residents feel “right at home,” and we’re famous for making that happen. The Midland Primrose is a beautiful and maintenance-free senior assisted living option just for you! Each of our apartments feature modern and graceful amenities, and our assisted living facilities utilize numerous safety features throughout the building (such as emergency pull cords in senior assisted living and independent living apartments).

Our Life Enrichment Coordinators match residents with activities by discovering their interests and promoting their participation in activities. Your social life is about to improve.

The Primrose lifestyle ensures that all residents can enjoy all the activities and events it has to offer.

Assisted Living AMENITIES

See our Virtual Tours for a closer look at our amenities and our spacious apartment homes.

Onsite nursing staff 24/7
Respite services
Scheduled transportation
Pet friendly
Social and wellness programs
Three daily meals
Spacious dining room

Daily snack
Spacious private apartments
Communication with family and physician
Walk-in closets
Weekly housekeeping and laundry
Emergency response system

TV lounge/fireplace lounge
Wellness center
Common area Wi-Fi
Movie theater
Onsite therapy
Beauty salon and barbershop

Individually controlled central air and heat
All utilities except telephone and internet
Extended cable television


Townhome Villas »

Spacious and beautiful, and with two bedrooms and two baths, an attached garage and modern amenities, the Primrose lifestyle is a maintenance-free lifestyle! Primrose Townhomes offer the benefits of living near a community of your peers, with the privacy and perks of your own home. Primrose Townhomes are available at select communities.

Memory Care »

Memory Care at Primrose is designed for seniors who are living with Alzheimer’s or other types of dementia. The key components of the Primrose memory care program are treating all residents as individuals, honoring choices in every encounter, providing a positive and nurturing environment where residents can experience a sense of well-being, and viewing the world from the perspective of a person with dementia.

Meet our team

Sally Carson, RN
Sally Carson, RN
Director of Nursing

Welcome to Primrose.

Please contact us today for more information.