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Primrose Welcomes New Owners to the Leadership Team

Primrose Welcomes New Owners to the Leadership Team

NEWS RELEASE – January 6, 2025

Primrose Retirement Communities Welcomes New Owners to Leadership Team

Aberdeen, SD –– Primrose Retirement Communities is excited to announce the addition of four individuals to its ownership group, effective January 1, 2025. Amanda Daughters, Jessi Weldon, Ian Zens, and Dalton Cox will be joining the leadership team, bringing with them a wealth of experience and expertise.

This strategic move ensures that Primrose Retirement Communities will continue to have a strong and talented leadership group in place for years to come. All new owners have longevity with Primrose, demonstrating their dedication and commitment to the company’s mission and values.

Jim Thares, Founder and CEO, shared, “We look forward to their contributions and leadership as we continue to provide exceptional living experiences for our residents.”

The current partners of BJ Schaefbauer, Brian Morgan, and Mark McNeary will remain in their roles, allowing for a smooth transition as they eventually choose to retire or reduce their involvement in day-to-day operations. This succession plan allows Primrose to maintain stability and continuity within its leadership team.

Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent living, assisted living, and memory care communities across the country which specialize in personalized services and resident-focused care. The mission of Primrose Retirement Communities is to create happy and healthy living environments for seniors. Since the opening of the first Primrose community in Aberdeen in 1991, Primrose has grown to include over thirty-four locations in seventeen states.

FOR MORE INFORMATION:
Jessi Weldon
Executive Vice President
Sales & Marketing
605-226-3300 ext. 3981
jweldon@primroseretirement.com
www.primroseretirement.com

We have lived with our dog Duke at Primrose since it has opened about 3 years ago. Being able to live in our home for many years was a gift but we knew that it was time to downsize and move to a smaller home. What we enjoy most here at Primrose is being part of a community. The people are wonderful, the activities are both educational and fun, and the food is amazing! Living so close to people keeps us both healthier and happier. We can come and go as we please, and take part in the activities that we wish to do. I think the advice I would give to others that are thinking about moving is to stop thinking about it. Moving to Primrose was the best thing that we have ever decided to do!

— Gloria and Jerry N.
After my husband passed away my place was too big for just me and I needed to downsize. Although I was apprehensive to move, being alone was lonely and I needed to be around people.

People are kind here and like a family. I look forward to simple things here like coffee time in the morning, the noon meal, and Happy Hour! There is always so much going on from ice cream socials, book club, and bridge, to just simply walking outside. A little secret that I want to share with the world… the staff is awesome, they really care!
— Janet G.

Primrose is a high quality residence where my grandmother currently lives. I’ve enjoyed my visits and my Grandma loves the environment and community, participating in many of its activities. The location is clean and the team there seems very friendly and caring. The pub is very cool and we’ve had impromptu family gatherings there.

— Mark K.

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