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Primrose Retirement Communities Breaks Ground in Lubbock

Primrose Retirement Communities Breaks Ground in Lubbock

NEWS RELEASE

Lubbock, TX – South Dakota based Primrose Retirement Communities has announced plans to begin construction on a 108-unit community in Lubbock which includes 56 assisted living and 26 memory care apartments as well as 26 townhome villas and a clubhouse. The public is invited to the groundbreaking ceremony on Tuesday, May 11 at 2:00 p.m. at the building site, located at 10003 Upland Ave. in Lubbock.

This will be the company’s second location in Texas. Their community in Tyler, TX opened earlier this year.

“With over 32 years of senior living experience, we look forward to using our decades of knowledge to provide Lubbock and surrounding areas with a variety of person-centered senior living options,” said BJ Schaefbauer, Primrose President.

The multimillion-dollar project is expected to be open late Fall 2022. It will be built by CR Crawford and is being financed by BancFirst. When open, the retirement community expects to employ approximately 50 people.

Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent living, assisted living, and memory care communities across the country which specialize in personalized services and resident-focused care. The mission of Primrose Retirement Communities is to create happy and healthy living environments for seniors. Since the opening of the first Primrose community in Aberdeen in 1991, Primrose has grown to include over 40 locations in 19 states.

FOR MORE INFORMATION:
Jessi Weldon
Director of Sales & Marketing
605-226-3300 ext. 3988
jweldon@primroseretirement.com
www.primroseretirement.com

We have lived with our dog Duke at Primrose since it has opened about 3 years ago. Being able to live in our home for many years was a gift but we knew that it was time to downsize and move to a smaller home. What we enjoy most here at Primrose is being part of a community. The people are wonderful, the activities are both educational and fun, and the food is amazing! Living so close to people keeps us both healthier and happier. We can come and go as we please, and take part in the activities that we wish to do. I think the advice I would give to others that are thinking about moving is to stop thinking about it. Moving to Primrose was the best thing that we have ever decided to do!


— Gloria and Jerry N.
I lived here since they opened in 2018. Professionally I did a lot of clerical work for the city, county, and state. When I was younger I worked at Moon Beach Church Camp, where my parents were camp cooks. I also enjoyed playing the ukulele while my Mom played the piano at the camp.

After my husband passed away my place was too big for just me and I needed to downsize. Although I was apprehensive to move, being alone was lonely and I needed to be around people.

People are kind here and like a family. I look forward to simple things here like coffee time in the morning, the noon meal, and Happy Hour! There is always so much going on from ice cream socials, book club, and bridge, to just simply walking outside. A little secret that I want to share with the world… the staff is awesome, they really care!

— Janet G.

Primrose is a high quality residence where my grandmother currently lives. I’ve enjoyed my visits and my Grandma loves the environment and community, participating in many of its activities. The location is clean and the team there seems very friendly and caring. The pub is very cool and we’ve had impromptu family gatherings there.


— Mark K.

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