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Primrose Retirement Communities partners with TSO Life

Primrose Retirement Communities partners with TSO Life

PRESS RELEASE – May 6, 2025

Primrose Retirement Communities has recently partnered with TSO Life, a technology company dedicated to enhancing resident engagement and quality of life in senior living communities. This collaboration highlights Primrose’s commitment to leveraging cutting-edge technology to improve the lives of residents.

“At Primrose, our mission is to enrich the lives of our residents and support the dedicated associates who care for them,” said Melanie Perry, Life Enrichment and Cognitive Wellbeing Specialist at Primrose Retirement Communities. “TSO Life is a transformative tool that allows us to better understand each resident’s story. It allows us to focus on quality of life through purposeful, intentional programming options designed based on the desires of our current residents.”

The integration of TSO Life will enable Primrose to harness data-driven insights, creating meaningful engagement opportunities while optimizing workflows for staff.

“We’re excited to partner with a company that shares our innovative spirit,” added Melanie.

This partnership marks a significant step forward in modernizing senior living engagement strategies, ensuring that Primrose Retirement Communities will continue to provide exceptional experiences for residents.

About TSO Life
TSO Life is a resident insight and experience platform designed to empower senior living operators with actionable insights that facilitate real-time data-driven decisions. Powered by AI, our platform simplifies data creation through embedded analytics, offering customers person-centered data that leads to measurable enhancements in residents’ quality of life, transformative outcomes for staff, and a complete redefinition of senior living operations. Learn more at www.tsolife.com.

About Primrose Retirement Communities
Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent living, assisted living, and memory care communities across the country which specialize in personalized services and resident-focused care. The mission of Primrose Retirement Communities is to create happy and healthy living environments for seniors. Since the opening of the first Primrose community in Aberdeen in 1991, Primrose has grown to include over thirty-four locations in seventeen states.

We have lived with our dog Duke at Primrose since it has opened about 3 years ago. Being able to live in our home for many years was a gift but we knew that it was time to downsize and move to a smaller home. What we enjoy most here at Primrose is being part of a community. The people are wonderful, the activities are both educational and fun, and the food is amazing! Living so close to people keeps us both healthier and happier. We can come and go as we please, and take part in the activities that we wish to do. I think the advice I would give to others that are thinking about moving is to stop thinking about it. Moving to Primrose was the best thing that we have ever decided to do!

— Gloria and Jerry N.
I lived here since they opened in 2018. Professionally I did a lot of clerical work for the city, county, and state. When I was younger I worked at Moon Beach Church Camp, where my parents were camp cooks. I also enjoyed playing the ukulele while my Mom played the piano at the camp.

After my husband passed away my place was too big for just me and I needed to downsize. Although I was apprehensive to move, being alone was lonely and I needed to be around people.

People are kind here and like a family. I look forward to simple things here like coffee time in the morning, the noon meal, and Happy Hour! There is always so much going on from ice cream socials, book club, and bridge, to just simply walking outside. A little secret that I want to share with the world… the staff is awesome, they really care!
— Janet G.

Primrose is a high quality residence where my grandmother currently lives. I’ve enjoyed my visits and my Grandma loves the environment and community, participating in many of its activities. The location is clean and the team there seems very friendly and caring. The pub is very cool and we’ve had impromptu family gatherings there.

— Mark K.

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