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Sweetwater Retirement Community Changes Name to Primrose Retirement Community

Sweetwater Retirement Community Changes Name to Primrose Retirement Community

FOR IMMEDIATE RELEASE:
Sweetwater Retirement Community Changes Name to Primrose Retirement Community
Billings, MT – Effective August 26th, 2025, Sweetwater Retirement Community will officially
transition to the name of its parent company and become known as Primrose Retirement
Community of Billings, MT.


When this community first opened in 2007, the Primrose name was not yet available in the
Billings market. Today, our Home Office team, community leaders, and residents are proud to
embrace the opportunity to align with our 33 sister communities across the United States under
the unified Primrose name.


The community’s Executive Director, Stacey Farr, shared, “While the name is changing, our
commitment to excellence remains. Residents, families, and team members can expect the same
high standards of service, familiar faces, and vibrant lifestyle that have long defined the
community. The values, care, and sense of belonging that make this community special will
continue without interruption.”


Primrose Retirement Community of Billings consists of 36 independent living apartment homes,
32 assisted living apartment homes, and eight townhome villas.


Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides
high-quality independent living, assisted living, and memory care communities across the
country which specialize in personalized services and resident-focused care. The mission of
Primrose Retirement Communities is to create happy and healthy living environments for
seniors. Since the opening of the first Primrose community in Aberdeen in 1991, Primrose has
grown to include over 34 locations in 17 states.


FOR MORE INFORMATION:
Jessi Weldon
Executive Vice President
Sales & Marketing
605-226-3300 ext. 3981
jweldon@primroseretirement.com
www.primroseretirement.com

We have lived with our dog Duke at Primrose since it has opened about 3 years ago. Being able to live in our home for many years was a gift but we knew that it was time to downsize and move to a smaller home. What we enjoy most here at Primrose is being part of a community. The people are wonderful, the activities are both educational and fun, and the food is amazing! Living so close to people keeps us both healthier and happier. We can come and go as we please, and take part in the activities that we wish to do. I think the advice I would give to others that are thinking about moving is to stop thinking about it. Moving to Primrose was the best thing that we have ever decided to do!


— Gloria and Jerry N.
I lived here since they opened in 2018. Professionally I did a lot of clerical work for the city, county, and state. When I was younger I worked at Moon Beach Church Camp, where my parents were camp cooks. I also enjoyed playing the ukulele while my Mom played the piano at the camp.

After my husband passed away my place was too big for just me and I needed to downsize. Although I was apprehensive to move, being alone was lonely and I needed to be around people.

People are kind here and like a family. I look forward to simple things here like coffee time in the morning, the noon meal, and Happy Hour! There is always so much going on from ice cream socials, book club, and bridge, to just simply walking outside. A little secret that I want to share with the world… the staff is awesome, they really care!

— Janet G.

Primrose is a high quality residence where my grandmother currently lives. I’ve enjoyed my visits and my Grandma loves the environment and community, participating in many of its activities. The location is clean and the team there seems very friendly and caring. The pub is very cool and we’ve had impromptu family gatherings there.


— Mark K.

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