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Lindner Promoted to Executive Vice President of Operations

Lindner Promoted to Executive Vice President of Operations

FOR IMMEDIATE RELEASE

Primrose Home Office
March 3, 2023

ABERDEEN, SD – The Primrose Home Office has promoted Amanda Lindner from Regional Operations Manager to the Executive Vice President of Operations. In this role, Lindner will oversee the operations department which manages and supports 33 Primrose communities across the country. Lindner started with Primrose in 2010 and began this role in February.

“Amanda brings valuable cross-departmental experience into this role. She has made significant contributions to the growth and success of Primrose over the past 12 years. I am confident her operational leadership experience, extensive industry knowledge, and strong sales background will allow her to continue her track record of success,” said Primrose Retirement Communities President BJ Schaefbauer. 

Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides high-quality independent living, assisted living, and memory care communities across the country which specialize in personalized services and resident-focused care. The mission of Primrose Retirement Communities is to create happy and healthy living environments for seniors. Since the opening of the first community in Aberdeen in 1991, Primrose now has 33 locations in 17 states. 

We have lived with our dog Duke at Primrose since it has opened about 3 years ago. Being able to live in our home for many years was a gift but we knew that it was time to downsize and move to a smaller home. What we enjoy most here at Primrose is being part of a community. The people are wonderful, the activities are both educational and fun, and the food is amazing! Living so close to people keeps us both healthier and happier. We can come and go as we please, and take part in the activities that we wish to do. I think the advice I would give to others that are thinking about moving is to stop thinking about it. Moving to Primrose was the best thing that we have ever decided to do!


— Gloria and Jerry N.
I lived here since they opened in 2018. Professionally I did a lot of clerical work for the city, county, and state. When I was younger I worked at Moon Beach Church Camp, where my parents were camp cooks. I also enjoyed playing the ukulele while my Mom played the piano at the camp.

After my husband passed away my place was too big for just me and I needed to downsize. Although I was apprehensive to move, being alone was lonely and I needed to be around people.

People are kind here and like a family. I look forward to simple things here like coffee time in the morning, the noon meal, and Happy Hour! There is always so much going on from ice cream socials, book club, and bridge, to just simply walking outside. A little secret that I want to share with the world… the staff is awesome, they really care!

— Janet G.

Primrose is a high quality residence where my grandmother currently lives. I’ve enjoyed my visits and my Grandma loves the environment and community, participating in many of its activities. The location is clean and the team there seems very friendly and caring. The pub is very cool and we’ve had impromptu family gatherings there.


— Mark K.

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