Join us for a tour

Live the lifestyle you want with easy access to everyday conveniences at Primrose senior independent living!

Maintenance-free is worry-free at Primrose. Whether you are enjoying the various activities and amenities available to residents each day, or out painting the town red with your friends, there’s no need to rush home to prepare a meal. Our spacious senior living apartments also provide a quiet and secure place for you to hang your hat and get rested up for another exciting day!


You might also be interested to find the library, ice cream parlor and fitness center have now come to you. With Primrose’s independent living lifestyle, things like mowing the grass and fixing the leaky water pipe can be traded in for a rousing game of cards, a night out with close friends or even just the peace and quiet of your own living room.

Plus, there’s an entire social life waiting for you at Primrose. You may have friends who have already moved here. Or, you have just met some new friends who have many stories to share.

We invite you to meet your new neighbors in advance. Go to our Senior Living blog right now or check out our newsletter to read about the interesting people at Primrose who are just like you. They’ve got some great stories to share! (You’ll grow smiles for miles with some of the folks you’ll meet.) The Primrose lifestyle is all about community and no small amount of laughter.  


See our Virtual Tours for a closer look at our amenities and our spacious apartment homes.

Daily snack
Social events
Individual patio/balcony
55+ community
Multiple floor plans
One home-cooked meal daily

Spacious dining room
Scheduled transportation
Emergency response system
Wellness center
On-site therapy services
Laundry facilities

Billiard room
Computer lounge
Ice cream parlor
Beauty shop/barbershop
Individually controlled air and heat

All utilities except telephone and internet
Extended cable television
Enclosed garages
Extra storage units
Quiet area with city and country views


Assisted Living »

Primrose Assisted Living is designed for seniors who want the privacy of an apartment home with the security of 24-hour care and service. Our bright apartments feature modern amenities and convenience. You can find assisted living apartments and services at every Primrose location.

Townhome Villas »

Spacious and beautiful, and with two bedrooms and two baths, an attached garage and modern amenities, the Primrose lifestyle is a maintenance-free lifestyle! Primrose Townhomes offer the benefits of living near a community of your peers, with the privacy and perks of your own home. Primrose Townhomes are available at select communities.

Memory Care »

Silver Lace Memory Care by Primrose is designed for seniors who are living with Alzheimer’s or other types of dementia. The key components of the Primrose memory care program are treating all residents as individuals, honoring choices in every encounter, providing a positive and nurturing environment where residents can experience a sense of well-being, and viewing the world from the perspective of a person with dementia.

Meet Our Team

Nathan Kuehl
Nathan Kuehl
Sales Director

It is my honor to represent Primrose in my interactions with the people and professionals of Wausau.