Specially trained staff

Primrose of Wausau provides quality senior care in an atmosphere of comfort and modern amenities.

BrandanBenzing-Wausau-ED-color
Brandan Benzing
Executive Director

Primrose Assisted Living is designed for seniors who value the privacy of an apartment home while enjoying the reassurance of 24-hour care and service. Our bright, spacious apartments feature modern amenities and are thoughtfully designed to promote independence, comfort, and convenience at every Primrose location.

Beyond our welcoming community design, our skilled and compassionate staff enriches each resident’s quality of life through personalized care plans tailored to individual needs. Residents also enjoy three freshly prepared, home-style meals each day, seven days a week—so all you need to do is show up. With 24/7 nursing assistance always available, Primrose offers the perfect balance of independence, support, and peace of mind.

What is Assisted Living?

Assisted living is a term often used when discussing senior care options. It differs from other senior living options such as independent living and nursing homes.

Assisted living communities offer a range of features and amenities to enhance the quality of life for their residents. At Primrose, this includes spacious private apartments, common areas for socializing and recreational activities, dining options that cater to specific dietary needs, housekeeping and laundry services, scheduled transportation, and 24-hour staff availability for emergencies.

To explore what assisted living is and provide you with a comprehensive understanding of this popular retirement living option, CLICK HERE!

Care and Privacy of Home

Our Nursing Team’s highest goal is to make our residents feel “right at home,” and we’re famous for making that happen. The Wausau Primrose is a beautiful and maintenance-free senior housing option for you! Each of our apartments feature modern and graceful amenities, and our assisted living facility utilizes numerous safety features throughout the building (such as emergency pull cords in assisted living and independent living apartments).

Our Life Enrichment Coordinators match residents with activities by discovering their interests and promoting their participation in activities. Your social life is about to improve.

The Primrose Lifestyle ensures that all residents can enjoy all the activities and events it has to offer.

SENIOR ASSISTED LIVING AMENITIES

See our Virtual Tours for a closer look at our amenities and our spacious apartment homes.


  • On-site nurse/healthcare provider
  • Wellness programs
  • On-site therapy services
  • Housekeeping services
  • Respite services
  • Hospice services
  • Scheduled transportation
  • 24-hour personal assistance
  • Three daily meals
  • Spacious dining room
  • Daily snack
  • Handicapped-accessible bathroom
  • Bathing assistance
  • Elevator
  • Social events
  • Wellness center
  • Emergency response system
  • TV lounge/fireplace lounge
  • Free laundry rooms on each floor
  • Billiard room
  • Ice cream parlor
  • Beauty salon and barbershop
  • Chapel
  • Library
  • Individually controlled central air and heat
  • All utilities except telephone and internet
  • Extended cable television
  • Quiet area with city and country views!

SENIOR LIVING OPTIONS


Townhome Villas »

Spacious and beautiful, and with two bedrooms and two baths, an attached garage and modern amenities, the Primrose lifestyle is a maintenance-free lifestyle! Primrose Townhomes offer the benefits of living near a community of your peers, with the privacy and perks of your own home. Primrose Townhomes are available at select communities.

Memory Care »

Silver Lace Memory Care by Primrose is designed for seniors who are living with Alzheimer’s or other types of dementia. The key components of the Primrose memory care program are treating all residents as individuals, honoring choices in every encounter, providing a positive and nurturing environment where residents can experience a sense of well-being, and viewing the world from the perspective of a person with dementia.

Independent Living »

Senior living at Primrose is all about enjoying freedom and vitality while having easy access to everyday conveniences. Our apartments are located in the center of the action, close to dining areas, salons and fitness centers. Most Primrose locations feature independent living apartments.