FOR IMMEDIATE RELEASE:
Sweetwater Retirement Community Changes Name to Primrose Retirement Community
Billings, MT – Effective August 26th, 2025, Sweetwater Retirement Community will officially
transition to the name of its parent company and become known as Primrose Retirement
Community of Billings, MT.
When this community first opened in 2007, the Primrose name was not yet available in the
Billings market. Today, our Home Office team, community leaders, and residents are proud to
embrace the opportunity to align with our 33 sister communities across the United States under
the unified Primrose name.
The community’s Executive Director, Stacey Farr, shared, “While the name is changing, our
commitment to excellence remains. Residents, families, and team members can expect the same
high standards of service, familiar faces, and vibrant lifestyle that have long defined the
community. The values, care, and sense of belonging that make this community special will
continue without interruption.”
Primrose Retirement Community of Billings consists of 36 independent living apartment homes,
32 assisted living apartment homes, and eight townhome villas.
Primrose Retirement Communities, LLC, headquartered in Aberdeen, South Dakota, provides
high-quality independent living, assisted living, and memory care communities across the
country which specialize in personalized services and resident-focused care. The mission of
Primrose Retirement Communities is to create happy and healthy living environments for
seniors. Since the opening of the first Primrose community in Aberdeen in 1991, Primrose has
grown to include over 34 locations in 17 states.
FOR MORE INFORMATION:
Jessi Weldon
Executive Vice President
Sales & Marketing
605-226-3300 ext. 3981
jweldon@primroseretirement.com
www.primroseretirement.com