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Since 1997, Primrose of Rapid City has provided seniors in the area with safety, security, and social opportunities that you just can’t find at home!

Our community was designed to provide a smaller setting that helps staff, residents, and families get to know each other on a first name basis. Our senior independent living apartments make it easy to walk out your front door and make new friends, attend a music concert, or take in the beauty of Mt. Rushmore and other landmarks with your family and friends.

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Restaurant-style dining and menus add choices galore to every diet. Seating and space in the dining areas resemble Bistro-Style elegance and comfort. Meals are served daily.

All of this assumes you’re at home, and even inside. But when you’re outside enjoying the walking trails or fishing or shopping in the nearby stores and mall, you can relax knowing that you don’t have to take time out of your day to mow the lawn or fix a plumbing leak. Maintenance-free is worry-free at Primrose where we take care of everything, so go ahead and enjoy today and every day.

Back at our community, there’s always something to do. See our activities calendar here. And there are literally dozens of activities on any given day outside the community — Primrose residents enjoy many Rapid City events and celebrations! 


See our Virtual Tours for a closer look at our amenities and our spacious apartment homes.

55+ community
Pet friendly
One home-cooked meal daily
Daily snack
Spacious dining room

Social events
Scheduled transportation
Emergency response system
Wellness center

Beauty shop/barbershop
All utilities except telephone and internet
Extended cable television

Individually controlled air and heat
Enclosed garages
Extra storage units
Quiet area with city and country views


Assisted Living »

Primrose Assisted Living is designed for seniors who want the privacy of an apartment home with the security of 24-hour care and service. Our bright apartments feature modern amenities and convenience. You can find assisted living apartments and services at every Primrose location.

Sales Director

Norm Miner
Norm Miner
Sales Director

Music, trips, movies, speakers, crafts — there is something for everyone at Primrose! Stop by and see why we say, “This is living!”