{"id":6,"date":"2026-06-30T11:52:56","date_gmt":"2026-06-30T11:52:56","guid":{"rendered":"https:\/\/primrosere1dev.wpenginepowered.com\/appleton\/memory-care\/"},"modified":"2026-09-10T10:47:16","modified_gmt":"2026-09-10T10:47:16","slug":"memory-care","status":"publish","type":"page","link":"https:\/\/primroseretirement.com\/appleton\/memory-care\/","title":{"rendered":"Memory Care in Appleton, WI"},"content":{"rendered":"\t<section style=\"--pr-hero-bg-position:50% 50%;--pr-hero-overlay:linear-gradient(180deg, rgba(32, 16, 16, 0.82) 40%, rgba(9, 7, 5, 0.28) 88%)\" class=\"pr-hero pr-hero--community pr-hero--cover has-background parallax wp-block-primrose-hero-community is-layout-flow wp-block-primrose-hero-community-is-layout-flow\">\n\t\t\t<img\n\t\tclass=\"pr-hero__lcp-img\"\n\t\tsrc=\"https:\/\/primroseretirement.com\/appleton\/wp-content\/uploads\/sites\/29\/2026\/09\/AdobeStock_513906046.webp\"\n\t\talt=\"\"\n\t\taria-hidden=\"true\"\n\t\tdecoding=\"async\"\n\t\tfetchpriority=\"high\"\n\t\tstyle=\"object-position: 50% 50%;\"\n\t\twidth=\"1920\" height=\"1280\" loading=\"eager\"\t\/>\n\t\t\t<div class=\"pr-section__inner pr-hero__inner\">\n\t\t\t<div class=\"pr-hero__content\">\n\t\t\t\t<h1 class=\"pr-hero__title pr-display is-layout-flow wp-block-primrose-headline-is-layout-flow\">\n\tMemory Care at Primrose Retirement Community of Appleton, Wisconsin<\/h1>\n<hr class=\"pr-accent-rule pr-accent-rule--headline pr-hero__rule\" style=\"width:48px;height:3px;background:#D1667F;border:0;margin:0 0 24px 0;flex-shrink:0\" aria-hidden=\"true\" \/><div class=\"pr-hero__text pr-body-lg is-layout-flow wp-block-primrose-body-is-layout-flow\">\n\t<p>Compassionate support, familiar routines, and a secure, welcoming environment designed around the unique needs of each resident.<\/p>\n<\/div>\n<div class=\"pr-inline-cta pr-hero__actions is-layout-flow wp-block-primrose-actions-is-layout-flow\">\n\t<div class=\"pr-button-block pr-button-block--align-left alignleft wp-block-primrose-button is-layout-flow wp-block-primrose-button-is-layout-flow\">\n\t<a class=\"pr-btn pr-btn--burgundy\" href=\"https:\/\/appleton.primroseretirement.com\/schedule-a-tour\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"pr-btn__label\">Schedule a Tour<\/span><\/a><\/div>\n\n\n<div class=\"pr-button-block pr-button-block--align-left alignleft wp-block-primrose-button is-layout-flow wp-block-primrose-button-is-layout-flow\">\n\t<a class=\"pr-btn pr-btn--burgundy pr-btn--with-arrow\" href=\"#floor-plans\"><span class=\"pr-btn__label\">View Floor Plans<\/span><span class=\"pr-btn__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"18\" viewBox=\"0 0 10 18\" fill=\"none\"><path d=\"M1 17L8.27273 9.21622L0.999999 1\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><\/a><\/div><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\t<section class=\"pr-welcome-band pr-welcome-band--burgundy pr-welcome-band--align-center wp-block-primrose-welcome-band is-layout-flow wp-block-primrose-welcome-band-is-layout-flow\">\n\t\t<div class=\"pr-section__inner\">\n\t\t\t<h2 class=\"pr-welcome-band__title has-text-align-center is-layout-flow wp-block-primrose-headline-is-layout-flow\">\n\tMemory Care Designed Around the Individual<\/h2>\n<div class=\"pr-welcome-band__body pr-body-lg has-text-align-center is-layout-flow wp-block-primrose-body-is-layout-flow\">\n\t<p>Silver Lace Memory Care by Primrose in Appleton is designed for individuals living with Alzheimer&apos;s disease and other forms of dementia. Every resident brings a unique life story, personal preferences, interests, and routines that help shape their daily experience within the community.<\/p><p>Thoughtfully designed spaces and dedicated team members help create an environment where daily life is centered around dignity, engagement, and connection.<\/p><\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\t<section class=\"pr-section pr-text-band pr-text-band--align-center wp-block-primrose-text-band is-layout-flow wp-block-primrose-text-band-is-layout-flow\">\n\t\t<div class=\"pr-section__inner pr-text-band__inner\">\n\t\t\t<div class=\"pr-eyebrow has-text-align-center pr-eyebrow--label is-layout-flow wp-block-primrose-eyebrow-is-layout-flow\">\n\tLiving Spaces\t<\/div>\n<h2 class=\"pr-display-sm has-text-align-center pr-headline--default wp-custom-css-5f387318 is-layout-flow wp-block-primrose-headline-is-layout-flow has-custom-css\">\n\tComfortable Spaces Designed With Care in Mind<\/h2>\n<div class=\"pr-body-lg has-text-align-center is-layout-flow wp-block-primrose-body-is-layout-flow\">\n\t<p>Private apartment homes and thoughtfully designed surroundings help create a familiar, secure environment where residents can feel comfortable and supported. Residents can personalize their apartments with meaningful furnishings, photographs, and belongings that help reflect their individual life story.<\/p>\n<\/div>\n<div class=\"pr-inline-cta pr-text-band__actions has-text-align-center is-layout-flow wp-block-primrose-actions-is-layout-flow\">\n\t<div class=\"pr-button-block pr-button-block--align-left alignleft wp-block-primrose-button is-layout-flow wp-block-primrose-button-is-layout-flow\">\n\t<a class=\"pr-btn pr-btn--burgundy\" href=\"https:\/\/primroseretirement.com\/appleton\/contact\"><span class=\"pr-btn__label\">Contact Us<\/span><\/a><\/div><\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\t<section class=\"pr-section pr-floor-plans wp-block-primrose-floor-plans is-layout-flow wp-block-primrose-floor-plans-is-layout-flow\" id=\"floor-plans\">\n\t\t<div class=\"pr-section__inner\">\n\t\t\t\n\t\t\t\n\t\t\t\t\t<div class=\"pr-floor-plans__grid\">\n\t\t\t\t\t\t\t\t\t<a\t\t\tclass=\"pr-floor-plan-card pr-floor-plan-card__lightbox\"\n\t\t\t\t\t\t\thref=\"https:\/\/primroseretirement.com\/appleton\/wp-content\/uploads\/sites\/29\/2026\/08\/Appleton_floorPlans_MC-A-350-sqft.webp\"\n\t\t\t\tdata-gallery=\"floor-plan-98\"\n\t\t\t\taria-label=\"View floor plan image: Memory Care\"\n\t\t\t\t\t>\n\t\t\t<div class=\"pr-floor-plan-card__media\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/primroseretirement.com\/wp-content\/uploads\/2026\/09\/FloorPlan-1-Bed-1-Bath-Option-B-1024x683.webp\" alt=\"Memory Care floor plan at Primrose Retirement Community of Appleton\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"pr-floor-plan-card__body\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"pr-floor-plan-card__title\">Memory Care<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"pr-floor-plan-card__specs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pr-floor-plan-card__spec\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"pr-icon pr-floor-plan-card__icon\" src=\"https:\/\/primroseretirement.com\/appleton\/wp-content\/plugins\/primrose-core\/assets\/icons\/bedd.svg\" alt=\"\" width=\"26\" height=\"26\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<span>1 Bed<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pr-floor-plan-card__spec\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"pr-icon pr-floor-plan-card__icon\" src=\"https:\/\/primroseretirement.com\/appleton\/wp-content\/plugins\/primrose-core\/assets\/icons\/bathd.svg\" alt=\"\" width=\"26\" height=\"26\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<span>1 Bath<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"pr-floor-plan-card__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pr-floor-plan-card__sqft\">350 sq. ft.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pr-floor-plan-card__price\">Month-to-month lease base rates start at $7,090.00 per month<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a\t\t\tclass=\"pr-floor-plan-card pr-floor-plan-card__lightbox\"\n\t\t\t\t\t\t\thref=\"https:\/\/primroseretirement.com\/appleton\/wp-content\/uploads\/sites\/29\/2026\/08\/Appleton_floorPlans_MC-B-400-sqft.webp\"\n\t\t\t\tdata-gallery=\"floor-plan-99\"\n\t\t\t\taria-label=\"View floor plan image: Memory Care\"\n\t\t\t\t\t>\n\t\t\t<div class=\"pr-floor-plan-card__media\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/primroseretirement.com\/wp-content\/uploads\/2026\/09\/FloorPlan-1-Bed-1-Bath-Option-A-683x1024.webp\" alt=\"Memory Care floor plan at Primrose Retirement Community of Appleton\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"pr-floor-plan-card__body\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"pr-floor-plan-card__title\">Memory Care<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"pr-floor-plan-card__specs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pr-floor-plan-card__spec\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"pr-icon pr-floor-plan-card__icon\" src=\"https:\/\/primroseretirement.com\/appleton\/wp-content\/plugins\/primrose-core\/assets\/icons\/bedd.svg\" alt=\"\" width=\"26\" height=\"26\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<span>1 Bed<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pr-floor-plan-card__spec\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"pr-icon pr-floor-plan-card__icon\" src=\"https:\/\/primroseretirement.com\/appleton\/wp-content\/plugins\/primrose-core\/assets\/icons\/bathd.svg\" alt=\"\" width=\"26\" height=\"26\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<span>1 Bath<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"pr-floor-plan-card__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pr-floor-plan-card__sqft\">400 sq. ft.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pr-floor-plan-card__price\">Month-to-month lease base rates start at $7,090.00 per month<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a\t\t\tclass=\"pr-floor-plan-card pr-floor-plan-card__lightbox\"\n\t\t\t\t\t\t\thref=\"https:\/\/primroseretirement.com\/appleton\/wp-content\/uploads\/sites\/29\/2026\/08\/Appleton_floorPlans_MC-C-450-sqft.webp\"\n\t\t\t\tdata-gallery=\"floor-plan-100\"\n\t\t\t\taria-label=\"View floor plan image: Memory Care\"\n\t\t\t\t\t>\n\t\t\t<div class=\"pr-floor-plan-card__media\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/primroseretirement.com\/wp-content\/uploads\/2026\/09\/FloorPlan-1-Bed-1-Bath-Option-B-1024x683.webp\" alt=\"Memory Care floor plan at Primrose Retirement Community of Appleton\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"pr-floor-plan-card__body\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"pr-floor-plan-card__title\">Memory Care<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"pr-floor-plan-card__specs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pr-floor-plan-card__spec\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"pr-icon pr-floor-plan-card__icon\" src=\"https:\/\/primroseretirement.com\/appleton\/wp-content\/plugins\/primrose-core\/assets\/icons\/bedd.svg\" alt=\"\" width=\"26\" height=\"26\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<span>1 Bed<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pr-floor-plan-card__spec\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"pr-icon pr-floor-plan-card__icon\" src=\"https:\/\/primroseretirement.com\/appleton\/wp-content\/plugins\/primrose-core\/assets\/icons\/bathd.svg\" alt=\"\" width=\"26\" height=\"26\" decoding=\"async\" \/>\t\t\t\t\t\t\t\t<span>1 Bath<\/span>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"pr-floor-plan-card__footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pr-floor-plan-card__sqft\">450 sq. ft.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"pr-floor-plan-card__price\">Month-to-month lease base rates start at $7,090.00 per month<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n\t<section class=\"pr-welcome-band pr-welcome-band--brown pr-welcome-band--align-center wp-block-primrose-welcome-band is-layout-flow wp-block-primrose-welcome-band-is-layout-flow\">\n\t\t<div class=\"pr-section__inner\">\n\t\t\t<div class=\"pr-eyebrow pr-welcome-band__eyebrow has-text-align-center is-layout-flow wp-block-primrose-eyebrow-is-layout-flow\">\n\tSignature Programs\t<hr class=\"pr-accent-rule pr-accent-rule--eyebrow\" style=\"width:32px;height:1px;background:#D1667F;border:0;margin:16px auto 16px auto\" aria-hidden=\"true\" \/><\/div>\n<h2 class=\"pr-welcome-band__title has-text-align-center wp-custom-css-6d1d2e09 is-layout-flow wp-block-primrose-headline-is-layout-flow has-custom-css\">\n\tOpportunities for Engagement, Comfort, and Purpose<\/h2>\n<div class=\"pr-welcome-band__body pr-body-lg has-text-align-center is-layout-flow wp-block-primrose-body-is-layout-flow\">\n\t<p>Through Primrose Life Enrichment and Silver Lace Memory Care, residents can participate in experiences shaped around personal interests, familiar routines, music, conversation, creativity, activity, and social connection.<\/p><p>From music and sensory experiences to handcrafted meals through Artisan Dining at Primrose, daily life is designed to encourage comfort, engagement, and enjoyment.<\/p><\/div>\n<div class=\"pr-inline-cta pr-welcome-band__actions has-text-align-center is-layout-flow wp-block-primrose-actions-is-layout-flow\">\n\t<div class=\"pr-button-block pr-button-block--align-left alignleft wp-block-primrose-button is-layout-flow wp-block-primrose-button-is-layout-flow\">\n\t<a class=\"pr-btn pr-btn--cream\" href=\"https:\/\/primroseretirement.com\/appleton\/amenities-programs\/\"><span class=\"pr-btn__label\">Explore Amenities and Signature Programs<\/span><\/a><\/div><\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\t<section class=\"pr-section pr-section--sand pr-lifestyle-cards wp-block-primrose-lifestyle-cards is-layout-flow wp-block-primrose-lifestyle-cards-is-layout-flow\" id=\"living-options\">\n\t\t<div class=\"pr-section__inner\">\n\t\t\t\t\t\t\t<div class=\"pr-lifestyle-cards__intro\">\n\t\t\t\t\t<div class=\"pr-eyebrow has-text-align-center is-layout-flow wp-block-primrose-eyebrow-is-layout-flow\">\n\tWhy Choose Memory Care at Primrose Retirement Community?\t<hr class=\"pr-accent-rule pr-accent-rule--eyebrow\" style=\"width:32px;height:1px;background:#D1667F;border:0;margin:16px auto 16px auto\" aria-hidden=\"true\" \/><\/div>\n<h2 class=\"pr-section__title has-text-align-center wp-custom-css-b6227e4c is-layout-flow wp-block-primrose-headline-is-layout-flow has-custom-css\">\n\tA Community Designed Around Familiarity and Individualized Support<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"pr-lifestyle-grid is-layout-flow wp-block-primrose-lifestyle-cards-grid-is-layout-flow\">\n\t<article style=\"background-image:url(https:\/\/primroseretirement.com\/wp-content\/uploads\/sites\/29\/2026\/09\/AdobeStock_419808796.webp)\" class=\"pr-lifestyle-card is-layout-flow wp-block-primrose-lifestyle-card-is-layout-flow\">\n\t<div class=\"pr-lifestyle-card__overlay\"><\/div>\n\t<div class=\"pr-lifestyle-card__body\">\n\t\t\t\t\t<h3 class=\"pr-lifestyle-card__title\">Person-Centered Support<\/h3>\n\t\t\t\t<div class=\"pr-lifestyle-card__text\"><p>Daily routines and services are thoughtfully tailored to individual preferences, abilities, and needs rather than a one-size-fits-all model.<\/p>\n<\/div>\t\t\t<\/div>\n<\/article>\n<article style=\"background-image:url(https:\/\/primroseretirement.com\/wp-content\/uploads\/sites\/29\/2026\/08\/lifestyle-al-scaled.webp)\" class=\"pr-lifestyle-card is-layout-flow wp-block-primrose-lifestyle-card-is-layout-flow\">\n\t<div class=\"pr-lifestyle-card__overlay\"><\/div>\n\t<div class=\"pr-lifestyle-card__body\">\n\t\t\t\t\t<h3 class=\"pr-lifestyle-card__title\">Meaningful Opportunities for Engagement<\/h3>\n\t\t\t\t<div class=\"pr-lifestyle-card__text\"><p>Programs are designed to encourage participation through familiar interests, individualized activities, music, social experiences, and purposeful moments throughout the day.<\/p>\n<\/div>\t\t\t<\/div>\n<\/article>\n<article style=\"background-image:url(https:\/\/primroseretirement.com\/wp-content\/uploads\/sites\/29\/2026\/09\/AdobeStock_238245494.webp)\" class=\"pr-lifestyle-card is-layout-flow wp-block-primrose-lifestyle-card-is-layout-flow\">\n\t<div class=\"pr-lifestyle-card__overlay\"><\/div>\n\t<div class=\"pr-lifestyle-card__body\">\n\t\t\t\t\t<h3 class=\"pr-lifestyle-card__title\">Dedicated Memory Care Environment<\/h3>\n\t\t\t\t<div class=\"pr-lifestyle-card__text\"><p>Silver Lace Memory Care provides a neighborhood specifically designed for individuals living with memory loss, incorporating specialized programming and a care philosophy focused on dignity and individuality.<\/p>\n<\/div>\t\t\t<\/div>\n<\/article>\n<article style=\"background-image:url(https:\/\/primroseretirement.com\/wp-content\/uploads\/sites\/29\/2026\/09\/AdobeStock_536587954.webp)\" class=\"pr-lifestyle-card is-layout-flow wp-block-primrose-lifestyle-card-is-layout-flow\">\n\t<div class=\"pr-lifestyle-card__overlay\"><\/div>\n\t<div class=\"pr-lifestyle-card__body\">\n\t\t\t\t\t<h3 class=\"pr-lifestyle-card__title\">Family-Centered Philosophy<\/h3>\n\t\t\t\t<div class=\"pr-lifestyle-card__text\"><p>The Silver Lace vision recognizes family members as an important part of the journey and encourages ongoing involvement, communication, and partnership.<\/p>\n<\/div>\t\t\t<\/div>\n<\/article><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"pr-inline-cta pr-lifestyle-cards__actions has-text-align-center is-layout-flow wp-block-primrose-actions-is-layout-flow\">\n\t<div class=\"pr-button-block pr-button-block--align-left alignleft wp-block-primrose-button is-layout-flow wp-block-primrose-button-is-layout-flow\">\n\t<a class=\"pr-btn pr-btn--burgundy\" href=\"https:\/\/appleton.primroseretirement.com\/schedule-a-tour\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"pr-btn__label\">Schedule a Tour<\/span><\/a><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n<section style=\"background-image:url(https:\/\/primroseretirement.com\/wp-content\/uploads\/2026\/07\/PrimroseQuote-2-scaled.webp);background-size:cover;background-position:50% 0%;background-repeat:no-repeat\" class=\"pr-testimonial-cover has-background parallax-subtle wp-block-primrose-testimonials is-layout-flow wp-block-primrose-testimonials-is-layout-flow\" aria-label=\"Resident at Primrose Retirement Community of Appleton\" data-bg-sync=\"true\">\n\t<div class=\"pr-testimonial-cover__inner\">\n\t\t\t\t\t<p class=\"screen-reader-text pr-carousel-status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p>\n\t\t\t<div\n\t\t\t\tclass=\"pr-testimonial-cover__slider\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-roledescription=\"carousel\"\n\t\t\t\taria-label=\"Resident at Primrose Retirement Community of Appleton\"\n\t\t\t\tdata-slide-count=\"2\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t\t<div\n\t\tclass=\"pr-testimonial-cover__slide\"\n\t\trole=\"group\"\n\t\taria-roledescription=\"slide\"\n\t\tdata-bg-url=\"https:\/\/primroseretirement.com\/wp-content\/uploads\/2026\/07\/PrimroseQuote-2-scaled.webp\"\n\t\tdata-bg-position=\"50% 0%\"\n\t>\n\t\t<span class=\"pr-testimonial-cover__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"22\" viewBox=\"0 0 30 22\" fill=\"none\"><g opacity=\"0.6\" clip-path=\"url(#pr-testimonial-quote-clip-1)\"><path d=\"M0 22V14C0 9.33 1.67 5.33 5 2C8.33 0.67 10.67 0 12 0L13 2C10.33 3.33 8.33 5 7 7C5.67 9 5 11 5 13H12V22H0ZM18 22V14C18 9.33 19.67 5.33 23 2C26.33 0.67 28.67 0 30 0L31 2C28.33 3.33 26.33 5 25 7C23.67 9 23 11 23 13H30V22H18Z\" fill=\"#E8D5B7\"><\/path><\/g><defs><clipPath id=\"pr-testimonial-quote-clip-1\"><rect width=\"30\" height=\"22\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg><\/span>\t\t<blockquote class=\"pr-testimonial-cover__quote\">After my husband passed away my place was too big for just me and I needed to downsize. Although I was apprehensive to move, being alone was lonely and I needed to be around people.<br \/>\n<br \/>\nPeople are kind here and like a family. I look forward to simple things here like coffee time in the morning, the noon meal, and Happy Hour! There is always so much going on from ice cream socials, book club, and bridge, to just simply walking outside. A little secret that I want to share with the world\u2026 the staff is awesome, they really care!<\/blockquote>\n\t\t<hr class=\"pr-accent-rule pr-testimonial-cover__rule\" \/>\n\t\t\t\t\t<cite class=\"pr-testimonial-cover__author\">\u2014 Janet G.<\/cite>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\tclass=\"pr-testimonial-cover__slide\"\n\t\trole=\"group\"\n\t\taria-roledescription=\"slide\"\n\t\tdata-bg-url=\"https:\/\/primroseretirement.com\/wp-content\/uploads\/2026\/07\/PrimroseQuote-2-scaled.webp\"\n\t\tdata-bg-position=\"50% 0%\"\n\t>\n\t\t<span class=\"pr-testimonial-cover__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"22\" viewBox=\"0 0 30 22\" fill=\"none\"><g opacity=\"0.6\" clip-path=\"url(#pr-testimonial-quote-clip-2)\"><path d=\"M0 22V14C0 9.33 1.67 5.33 5 2C8.33 0.67 10.67 0 12 0L13 2C10.33 3.33 8.33 5 7 7C5.67 9 5 11 5 13H12V22H0ZM18 22V14C18 9.33 19.67 5.33 23 2C26.33 0.67 28.67 0 30 0L31 2C28.33 3.33 26.33 5 25 7C23.67 9 23 11 23 13H30V22H18Z\" fill=\"#E8D5B7\"><\/path><\/g><defs><clipPath id=\"pr-testimonial-quote-clip-2\"><rect width=\"30\" height=\"22\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg><\/span>\t\t<blockquote class=\"pr-testimonial-cover__quote\"><p>Primrose is a high quality residence where my grandmother currently lives. I&#8217;ve enjoyed my visits and my Grandma loves the environment and community, participating in many of its activities. The location is clean and the team there seems very friendly and caring. The pub is very cool and we&#8217;ve had impromptu family gatherings there.<\/p>\n<\/blockquote>\n\t\t<hr class=\"pr-accent-rule pr-testimonial-cover__rule\" \/>\n\t\t\t\t\t<cite class=\"pr-testimonial-cover__author\">\u2014 Mark K.<\/cite>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"pr-testimonial-cover__nav\">\n\t\t\t\t\t<button type=\"button\" class=\"pr-testimonial-cover__nav-btn pr-testimonial-cover__nav-btn--prev\" aria-label=\"Previous testimonial\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"25\" viewBox=\"0 0 13 25\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t<path d=\"M1.5 23.5L11.5 12.7973L1.5 1.5\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n\t\t<\/svg>\n\t<\/button>\n\t\t\t\t\t\t<button type=\"button\" class=\"pr-testimonial-cover__nav-btn pr-testimonial-cover__nav-btn--next\" aria-label=\"Next testimonial\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"25\" viewBox=\"0 0 13 25\" fill=\"none\" aria-hidden=\"true\">\n\t\t\t<path d=\"M1.5 23.5L11.5 12.7973L1.5 1.5\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n\t\t<\/svg>\n\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\t<section class=\"pr-section pr-section--sand wp-block-primrose-location-band is-layout-flow wp-block-primrose-location-band-is-layout-flow\">\n\t\t<div class=\"pr-section__inner\">\n\t\t\t<div class=\"pr-location-band pr-location-band--burgundy\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-location-band__map pr-location-band__map--mapster\">\n\t\t\t\t\t\t\n\t\t\t\t<div class='mapster-wp-maps-container'>\n\t\t\t\t<style>\n\t\t\t\t.mapster-map-loader-initial {\n    \t\t  position: absolute;\n          top: 0;\n          bottom: 0;\n          width: 100%;\n          background: rgba(255, 255, 255, 0.6);\n          text-align: center;\n          padding-top: 50px;\n\t\t\t\t}\n\t\t\t\t<\/style>\n\t\t\t\t<div class='mapster-wp-maps-loader-container' style='height: 400px;width: 100%;'>\n\t\t\t\t\t<div class='mapster-map-loader-initial' style='background-color: rgba(255,255,255,0.6)'>\n\t\t\t\t\t\t<svg stroke=\"rgba(0, 0, 0, 0.3)\" fill=\"rgba(0, 0, 0, 0.3)\"width=\"38\" height=\"38\" viewBox=\"0 0 38 38\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke=\"#fff\"> <g fill=\"none\" fill-rule=\"evenodd\"> <g transform=\"translate(1 1)\" stroke-width=\"2\"> <circle stroke-opacity=\".5\" cx=\"18\" cy=\"18\" r=\"18\"\/> <path d=\"M36 18c0-9.94-8.06-18-18-18\"> <animateTransform attributeName=\"transform\" type=\"rotate\" from=\"0 18 18\" to=\"360 18 18\" dur=\"1s\" repeatCount=\"indefinite\"\/> <\/path> <\/g> <\/g> <\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class='mapster-wp-maps'\n\t\t\t\t\tid='mapster-wp-maps-42'\n\t\t\t\t\tdata-id='42'\n\t\t\t\t\tdata-latitude='null'\n\t\t\t\t\tdata-longitude='null'\n\t\t\t\t\tdata-zoom='null'\n\t\t\t\t\tdata-single_feature_id=''\n\t\t\t\t\tdata-feature_ids=''>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"pr-location-band__content\">\n\t\t\t\t\t<div class=\"pr-eyebrow is-layout-flow wp-block-primrose-eyebrow-is-layout-flow\">\n\tWhere to find us\t<hr class=\"pr-accent-rule pr-accent-rule--eyebrow\" style=\"width:32px;height:1px;background:#D1667F;border:0;margin:16px 0 16px 0\" aria-hidden=\"true\" \/><\/div>\n<h2 class=\"pr-display-sm is-layout-flow wp-block-primrose-headline-is-layout-flow\">\n\tVisit Primrose Retirement Community<\/h2>\n<div class=\"pr-body-lg is-layout-flow wp-block-primrose-body-is-layout-flow\">\n\t<p>Conveniently located in Appleton, WI, Primrose Retirement Community is located near shopping, dining, healthcare services, recreation, and many of the destinations residents and families visit regularly.<\/p>\n<\/div>\n<div class=\"pr-inline-cta pr-location-band__actions is-layout-flow wp-block-primrose-actions-is-layout-flow\">\n\t<div class=\"pr-button-block pr-button-block--align-left alignleft wp-block-primrose-button is-layout-flow wp-block-primrose-button-is-layout-flow\">\n\t<a class=\"pr-btn pr-btn--cream\" href=\"https:\/\/www.google.com\/maps\/search\/?api=1&#038;query=5715%20N.%20Meade%20Street%2C%20Appleton%2C%20WI%2054913\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"pr-btn__label\">Get Directions<\/span><\/a><\/div>\n\n\n<div class=\"pr-button-block pr-button-block--align-left alignleft wp-block-primrose-button is-layout-flow wp-block-primrose-button-is-layout-flow\">\n\t<a class=\"pr-btn pr-btn--cream pr-btn--with-arrow\" href=\"https:\/\/appleton.primroseretirement.com\/schedule-a-tour\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"pr-btn__label\">Book a Tour<\/span><span class=\"pr-btn__icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"18\" viewBox=\"0 0 10 18\" fill=\"none\"><path d=\"M1 17L8.27273 9.21622L0.999999 1\" stroke=\"#D1667F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"<p>Explore Memory Care at Primrose Retirement Community of Appleton with person-centered support, familiar routines, and meaningful daily experiences.<\/p>\n","protected":false},"author":1,"featured_media":24,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-service","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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