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Wausau Primrose
2100 Townline Road, Wausau, WI  54403
(715) 203-4648

Memory Care Apartments Wausau, WI

Memory Care at Primrose is designed for seniors who are living with Alzheimer's or other types of dementia. The key components of the Primrose memory care program are treating all residents as individuals, honoring choices in every encounter, providing a positive and nurturing environment where residents can experience a sense of well-being, and viewing the world from the perspective of a person with dementia.

Care and Compassion

Our memory care community is designed specifically to best meet the needs of residents living with Alzheimer's or other types of dementia.

While our building is beautifully designed, the most important aspect of our memory care community is the programming that our staff provides each resident. Dementia is the only common denominator among the residents in our memory care community. Each resident receives a specific plan of care built around their life history honoring their individual preferences.

Virtual Tours »

Get a closer look at Primrose through these 360° images of our memory care apartments and amenities.

Floor Plans »

See how spacious our apartments and villas really are by downloading our floor plans today!

Activities Calendar »

Find out what's happening at Primrose by looking through our monthly activity calendar.

Photos »

Take a peek through the window and see what life is like for our residents by viewing our photos section!

Care and Assurance


Alzheimer's disease, dementia, and other memory impairing conditions are frustrating to endure and difficult to watch. However, these circumstances do not change the dignity, love, and respect that each of our residents deserve.

We believe in caring for your loved one in a person-directed care approach. The philosophy of care is based upon respect for each resident's preference and life history and every encounter is an engagement opportunity to learn more about their story.

Our Memory Care Offers:
- 24-Hour Dementia trained onsite nursing
- 6:1 Resident-to-staff ratio
- Individualized activities and programming
- Staff trained to promote a positive sensory experience during mealtime for all stages of dementia
- Serenity garden that includes visual pathways, soothing water feature, raised garden beds and an outdoor fireplace for intimate gatherings
- Environmental features such as wayfinding lights to promote maximum comfort, dignity, safety and well-being

Memory Care Amenities


Dementia friendly entree options
Three meals daily
Weekly housekeeping
Weekly laundry

24/7 nursing staff
Person-centered care
Individualized activities
Scheduled transportation

Level of care
Medication administration & nursing services
All utilities except telephone and internet
Rapid response nurse call system

Daily planned activities and wellness programs
Ongoing assessments, communication with family and physicians

Senior Living Options


Assisted Living »

Primrose Assisted Living is designed for seniors who want the privacy of an apartment home with the security of 24-hour care and service. Our bright apartments feature modern amenities and convenience. You can find assisted living apartments and services at every Primrose location.

Townhome Villas »

Spacious and beautiful, and with 2 bedrooms and 2 baths, an attached garage and modern amenities, the Primrose lifestyle is a maintenance-free lifestyle! Primrose Townhomes offer the benefits of living near a community of your peers, with the privacy and perks of your own home. Primrose Townhomes are available at select communities.

Independent Living »

Senior living at Primrose is all about enjoying freedom and vitality while having easy access to everyday conveniences. Our apartments are located in the center of the action, close to dining areas, salons and fitness centers. Most Primrose locations feature independent living apartments.

When Siblings Disagree About Senior Care

Caring for an aging loved one can be one of the most stressful things to happen to a family. The experience is often physically, emotionally, and financially draining. When there are multiple siblings involved, disagreements can rear their ugly heads. The good news is that it doesn't have to be this way! When cooler heads prevail and families set aside their differences to work together in the best interest of their loved ones, harmony can be re-established.

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Let us help you

photo of Kathy JamisonKathy Jamison
Executive Director

photo of Nicki CourtrightNicki Courtright
Sales Director

photo of Kelly CarlsonKelly Carlson
Memory Care Director of Nursing

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